Enablement Content Strategy & Development Director

CliftonLarsonAllen • Arlington, VA

1d

About The Position

This role is responsible for leading the development and execution of enablement content that empowers customer-facing teams. They ensure that assets are strategically aligned to go-to-market priorities, tailored to personas and buyer journeys, and optimized for adoption.

Requirements

• 7 years of relevant experience require in sales enablement, content strategy, instructional design, or related roles preferred
• Bachelor's degree is required.
• Combination of relevant experience, education, and training may be accepted in lieu of degree.
• Proficiency in content management systems and enablement platforms.
• Experience in professional services enablement programs.
• Knowledge of sales methodologies (e.g., Rainmaker, Challenger, MEDDICC) and how content supports them.
• Familiarity with buyer journey frameworks.
• Familiarity with sales enablement platforms.
• Experience teaming with marketing teams to align enablement strategy with demand gen and campaign strategies.

Nice To Haves

• Degree in Marketing, Communications, Business or related field preferred

Responsibilities

• Content Strategy and Alignment Lead the development and execution of enablement content strategies that support go-to-market priorities, buyer journeys, and persona-specific needs.
• Translate enablement priorities into strategic content plans and roadmaps, defining focus areas, sequencing, and success measures.
• Identify gaps in enablement content and propose remediation plans.
• Partner with Marketing team to align enablement content with campaign strategies and field-facing messaging.
• Content Development and Curation Partner with Industry Leaders and Service Line SMEs, to create, curate, and manage enablement assets, including playbooks, talk tracks, objection-handling materials, product guides, and microlearning content.
• Ensure complex concepts are translated into clear, actionable content that supports seller conversations and client needs.
• Cross-Functional Collaboration Partner with Learning & Development, stakeholders to ensure content complements training and aligns with brand and campaign narratives
• Facilitate workshops with subject matter experts to co-create impactful enablement materials.
• Content Adoption and Impact Monitor enablement content usage and adoption, gather seller and stakeholder feedback, and report on impact by linking content effectiveness to pipeline and revenue outcomes.
• Discoverability and Optimization Drive a content governance process to ensure accuracy, brand compliance, messaging consistency, and relevance.
• Apply metadata and taxonomy standards to ensure content is easily searchable and discoverable.
• Oversee audits to retire outdated materials and refresh content on a set cadence.

Benefits

• Flexible PTO (designed to offer flexible time away for you!)
• Up to 12 weeks paid parental leave
• Paid Volunteer Time Off
• Mental health coverage
• Quarterly Wellness stipend
• Fertility benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director