Employer Brand Program Manager

Qualtrics • Provo, UT

433d • Hybrid

About The Position

The Employer Brand Program Manager at Qualtrics is responsible for enhancing the company's employer branding operations and driving employee advocacy efforts. This role involves creating cohesive marketing strategies, optimizing processes, and managing technical systems to attract diverse talent globally. The position requires a blend of creativity, strategic thinking, and collaboration with various teams to effectively communicate the Qualtrics employee experience and values.

Requirements

• 5-7 years of relevant experience
• Expertise in employer brand/talent marketing/talent brand/recruitment marketing or traditional marketing, marketing operations, or product marketing with a clear history of impactful performance of marketing campaigns within a dynamic, rapidly scaling organization
• Experience as a program manager, project manager, analyst or in an operations role
• Ability to lead, influence, and act as a strategic advisor to your stakeholders which will sometimes include senior leaders across the globe
• Excellent writing skills
• Ideally, familiarity with Phenom, EveryoneSocial, CareerArc, Canva, Coda, and LinkedIn

Responsibilities

• Responsible for the integrated marketing operations that optimize our work as a team, ensuring alignment across the team and with our partner team, Diversity Equity Inclusion (DEI)
• Develop an integrated marketing management framework to unify our efforts across various channels
• Create new processes and improve existing ones
• Responsible for the technical builds of our careers site and email marketing campaigns with our CMS/CRM and for ticketing/monitoring related to our ATS integration
• Create the process that helps us engage and track employee content contribution
• Write copy for email newsletters, LinkedIn posts, template employer brand campaigns, etc.
• Responsible for the Employee Advocacy Program that generates brand awareness through unique, individual stories about the Qualtrics work experience, DEI, & Employee Value Proposition (EVP) at Qualtrics externally
• Engage and support employees, hiring managers, and recruiters in sharing their stories, amplifying their personal brand, and sharing content that reflects the EVP on LinkedIn
• Create the enablement, prompts, trainings, and materials for the program
• Create creative assets to support the channels using Canva or Photoshop, etc.
• Align program and content to our Inclusive Story Gathering Standards
• Run monthly reports performance of programs
• Build strategies to attract diverse talent in our various regions
• Be a strategic advisor to your partners; coaching recruiters, employees, and hiring teams on the best strategies to effectively tell their stories
• Run our automated content generation program by keeping increased enrollment of recruiters and hiring managers, creating fresh content for employer brand campaigns, and creating assets

Benefits

• $1800 USD Experience bonus to be used for an 'Experience' of your choosing
• Competitive salary
• Performance bonuses
• Generous savings fund match
• Quarterly Wellness Reimbursement, can be used for activities including gym memberships, spa massages, workout equipment, meditation apps, and much more
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women's Leadership Development
• Hybrid work model allowing flexibility in work location

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees