Employer Brand Partner

Takeda • Lexington, MA

3d

About The Position

About the role: In this role, you will work closely across the Employer Brand team to make Takeda’s global EVP (Employee Value Proposition) relevant, accessible, and inspiring for the specific talent audiences you support. This is a great opportunity for someone with a mix of operational marketing expertise and creative agility who thrives in bringing ideas to life across channels. How will you contribute: Develop and execute targeted talent attraction campaigns for select business units and functions, informed by hiring priorities, talent personas, market insights, and candidate motivators.

Requirements

• 3-5 years of experience in employer branding, talent marketing, or recruitment marketing — agency experience preferred.
• Global experience required.
• Proven ability to develop and execute marketing campaigns using digital channels and creative tools.
• Familiarity with talent personas and the ability to translate audience insights into relevant, high-impact messaging.
• Strong creative and writing skills, with experience using AI tools for content generation or optimization.
• Proficiency with Adobe Express or similar design platforms.
• Excellent organizational and project management skills; ability to manage multiple campaigns simultaneously.
• Collaborative, proactive, and eager to learn from and contribute to a global employer brand team.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or related field preferred

Responsibilities

• Collaborate with Talent Acquisition and business stakeholders to understand hiring needs and shape campaign plans that align with Takeda’s global Employer Value Proposition (EVP) and brand direction.
• Leverage AI tools and talent market insights to create data-driven, actionable plans that drive awareness, engagement, and conversion among target audiences.
• Design and produce creative marketing assets and campaign copy using Adobe Express and AI-assisted writing tools, ensuring consistency with Takeda’s tone, EVP, and brand standards.
• Activate and manage campaigns across key channels—including social media, career site content, CRM/email, and employee advocacy—to reach and engage defined audiences.
• Collaborate across the Employer Brand, Talent Acquisition, and Corporate teams (e.g., Talent Intelligence, DE&I, Communications) and with external vendors to ensure integrated, high-quality execution.
• Serve as the primary Employer Brand contact for Talent Acquisition across specific business units and functions, aligning on goals, gathering insights, and communicating campaign performance.
• Track, analyze, and report campaign performance, translating data into insights and recommendations that inform continuous improvement.
• Apply a test-and-learn mindset, using analytics and stakeholder feedback to refine approach, tactics, and messaging for greater impact.

Benefits

• U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees