Employer Brand Marketing Consultant

MassMutual • Boston, MA

2d

About The Position

As the Employer Brand Marketing Consultant, you will focus on activating MassMutual’s employer brand both internally and externally. You’re a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy. Using your strong marketing skills, you’ll articulate and activate strategies that amplify MassMutual’s reputation as an employer of choice and deliver measurable outcomes. You’ll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion—particularly across high-demand roles and inclusive talent pipelines. In close partnership with Communicatio ns, you will collaborate with Talent Acquisition (TA), Inclusion, Marketing, and our external partners in leading the creation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns. You’ll join the Talent Brand, Onboarding, and TA Operations team within MassMutual’s Talent Acquisition, Inclusion, and People Analytics organization. Our team includes employer branding, recruiting (TA) operations, and onboarding experience. We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences—from attraction and engagement to onboarding and internal brand building. As the Employer Brand subject matter expert, you’ll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent. Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals—particularly for high-impact, hard-to-fill, and identity-based pipelines. You’ll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression.

Requirements

• Bachelor's degree
• 7+ years of proven experience in employer branding, in combination with communications and/or broader marketing experience
• 3+ years' experience with CMS (content management system) tools, CRM platforms (i.e. Radancy), and analytics
• 3+ years' experience with marketing design tools (i.e. Canva, video editor, Sprinklr)
• 2+ years' experience with managing talent events, email campaigns, and branded experiences
• 2+ years' experience in recruitment marketing, CRM, and digital advertising

Nice To Haves

• Deep understanding of employer branding and talent marketing
• Passion for inclusive storytelling and purpose-driven work
• Proven ability to collaborate across teams and influence without authority
• Strong writing and storytelling capabilities across formats
• Agile, proactive, and comfortable managing multiple priorities
• Experience creating content for diverse, multi-channel audiences

Responsibilities

• Employer Brand Strategy & Activation
• Recognition & Awards Strategy
• MassMutual Careers Website & Content Management
• Candidate Relationship Management (CRM)
• Vendor Management
• Performance & Analytics
• Talent Pipelining Campaigns
• Hiring Events & Conference Marketing
• Swag, Onboarding & Brand Gifting Strategy

Benefits

• Regular meetings with the Talent Brand, Onboarding, TA Operations and Communications team s
• Focused one-on-one meetings with your manager
• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
• Access to learning content on Degreed and other informational platforms
• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry lead i ng pay and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level