Email & SMS Analyst (OKC/FT) Safety Sensitive - Driving
About The Position
Schedule: Monday - Friday, 8 AM to 5 PM. This role is fully located in OKC office! EXAMPLES OF WORKED PERFORMED FOR EMAIL & SMS ANALYST: Analyze email and SMS campaign performance, including delivery, opens, clicks, conversions, and revenue. Support recurring reporting and ad hoc analysis requests. Identify trends, anomalies, and opportunities across campaigns and journeys. Analyze customer engagement and behavioral data to support segmentation and personalization strategies. Evaluate lifecycle performance (acquisition, onboarding, retention, reactivation). Support A/B testing analysis and document results and learnings. Maintain dashboards and standardized reporting for email and SMS performance. Ensure accuracy and consistency of metrics across channels. Help automate reporting processes where possible. Identify data quality issues that impact targeting, segmentation, or reporting. Partner with CRM, data, and technology teams to support data hygiene and governance efforts Validate data used for campaigns and analysis Collaborate with CRM, marketing, and technology teams to answer performance-related questions Translate analytical findings into clear insights and recommendations Support planning by providing historical performance and benchmarks Perform any other duties as directed by management.
Requirements
- 1-2+ years of experience in marketing analytics, CRM analytics, or digital analytics
- Experience analyzing email and/or SMS marketing performance
- Strong analytical skills with Excel
- Experience with Jinja (Python templating engine), and BI tools such as Power BI
- Familiarity with ESPs and SMS platforms (e.g., Attentive, Bloomreach, Salesforce)
- Experience in retail, ecommerce, or membership-based environments
- Understanding of customer segmentation, lifecycle marketing, and personalization
- Experience with experimentation and test measurement
- Knowledge of data privacy and consent requirements (CAN-SPAM, TCPA)
Responsibilities
- Analyze email and SMS campaign performance, including delivery, opens, clicks, conversions, and revenue.
- Support recurring reporting and ad hoc analysis requests.
- Identify trends, anomalies, and opportunities across campaigns and journeys.
- Analyze customer engagement and behavioral data to support segmentation and personalization strategies.
- Evaluate lifecycle performance (acquisition, onboarding, retention, reactivation).
- Support A/B testing analysis and document results and learnings.
- Maintain dashboards and standardized reporting for email and SMS performance.
- Ensure accuracy and consistency of metrics across channels.
- Help automate reporting processes where possible.
- Identify data quality issues that impact targeting, segmentation, or reporting.
- Partner with CRM, data, and technology teams to support data hygiene and governance efforts
- Validate data used for campaigns and analysis
- Collaborate with CRM, marketing, and technology teams to answer performance-related questions
- Translate analytical findings into clear insights and recommendations
- Support planning by providing historical performance and benchmarks
- Perform any other duties as directed by management.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
