Email Marketing Specialist (Marketo, Remote, USA)

Vectorworks

1d•$70,000 - $85,000•Remote

About The Position

The Email Marketing Specialist will take ownership of building and optimizing email campaigns and automated workflows that directly influence demand generation and customer engagement. This role offers the opportunity to shape email strategy, elevate performance through testing and insights, and become the central expert in a critical marketing automation platform. This marketing team at Vectorworks drives inbound demand and customer engagement by delivering targeted, data-driven marketing campaigns that directly support business growth.

Requirements

Proven hands-on expertise in Marketo, including workflow creation and campaign execution
High attention to detail with consistent accuracy in a fast-paced environment
Ability to analyze campaign data and translate insights into measurable improvements
Proactive communication and collaboration with cross-functional, remote teams
Organized, adaptable, and continuously seeking ways to improve processes and performance

Responsibilities

Build, test, and deploy email campaigns and automated workflows in Marketo
Partner with campaign stakeholders to align on segmentation, timing, and strategy
Analyze performance metrics and provide actionable recommendations for optimization
Conduct A/B testing to improve subject lines, content, and send timing
Ensure high-quality execution through rigorous QA and email calendar management

Benefits

15 days of Paid Time Off (PTO) per year. At 5 years of employment this goes up to 20 days of PTO.
9 paid holidays and a holiday break for non-essential employees in December.
5 days of Volunteer Time Off
3 days of Summertime Leave
3.5% employer 401(k) contribution matching
4 weeks of paid Parental Leave
Medical, Dental, Vision
Short/Long Term Disability
Pet Insurance
Tuition Re-imbursement up to $5,250 per year
Employee discount programs