Email Marketing Specialist
About The Position
Bectran is seeking a highly motivated and data-driven Email Marketing Specialist to grow pipeline and accelerate customer acquisition through high-performing email and lifecycle marketing programs. This role owns the day-to-day planning, execution, and optimization of email campaigns and automated nurture journeys, with a strong focus on marketing automation, segmentation, and performance analysis. Who We Are: Since its inception in 2010, Bectran has pioneered cost-effective credit management and accounts receivable automation solutions for all sizes of organizations. Bectran’s SaaS solutions — credit, collections and accounts receivable — provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency to companies of all sizes. Our dedication to improving the efficiency of the order-to-cash cycle has helped companies cut down the time to process and approve credit by over 90% while significantly lowering the risk of default. We are committed to helping businesses make the transition to powerful SaaS technology solutions that save you time and money.
Requirements
- Bachelor's degree in marketing, communications, or related field
- 2-4 years of experience in email marketing or demand generation (B2B SaaS experience preferred)
- Proven ability to build and execute email campaigns end-to-end, including segmentation and basic automation.
- Strong analytical skills and comfort working with campaign performance data
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns, deadlines, and stakeholders
- Familiarity with multi-channel campaign execution (email, SEM, paid digital, content-driven campaigns)
- Hands-on experience with email and marketing automation platforms
Responsibilities
- Plan, build, and optimize email marketing programs, including newsletters, lead generation/nurture, product education, and lifecycle campaigns.
- Translate campaign strategy into executable email calendars, audiences, workflows, and launch schedules.
- Build and maintain marketing automation workflows, including segmentation, routing, and basic lead scoring to support effective nurturing.
- Partner with internal stakeholders on campaign assets (email copy, landing pages, CTAs, and supporting content) to ensure messaging is accurate, on-brand, and conversion-oriented.
- Monitor and report on email performance (deliverability, open rate, CTR, conversion rate, pipeline influence), and identify opportunities to improve results.
Benefits
- 100% paid medical coverage through United Healthcare (choice of PPO and HSA plans).
- 100% paid dental, vision, and life insurance through MetLife.
- Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
- Short-term and long-term disability (STD/LTD) plans available for employee election through MetLife.
- Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
- 15 days of Paid time off (PTO) and 8 holidays off annually.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
101-250 employees
