Email Marketing Specialist

Great HealthWorks, Inc.•Fort Lauderdale, FL

About The Position

We're looking for an Email Marketing Specialist to support the execution and growth of our email program across multiple brands. This role focuses on campaign production, lifecycle program support, and operational management of key email platforms, helping the team scale efficiently while delivering high-quality customer communications.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
1+ years of experience in email marketing and/or SMS marketing
Hands-on experience with email/SMS marketing platforms such as Mailchimp, Yotpo, Klaviyo, HubSpot, Magento DotDigital or similar.
Excellent written and verbal communication skills.
Familiarity with CAN-SPAM, GDPR, and email compliance regulations.
Abilities to use: Stripo, Klaviyo, WordPress, Google Analytics, DotDigital, Yotpo, Shopify, Magento, Oracle
Ability to multitask and manage multiple campaigns simultaneously.
Self-starter with the ability to work independently and as part of a team.
Strong problem-solving skills and a desire for continuous improvement.
Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.

Nice To Haves

Experience with marketing automation tools and CRMs is a plus.

Responsibilities

Email Platform Operations: Support migration and ongoing management of transactional emails from Magento into Dotdigital.
Perform campaign QA and ensure accurate deployment of campaigns and automated flows.
Maintain email scheduling and coordinate campaign execution across brands.
Customer Engagement Programs: Own execution of review generation and support in rolling out loyalty communications through Yotpo as it impacts the entire business.
Support lifecycle messaging tied to customer engagement and retention initiatives.
Help align email messaging across brands with customer insights and feedback.
Briefing & execution: Build and deploy marketing email campaigns in Dotdigital across multiple brands (OmegaXL, Antinol Plus, Pretty, and others).
Support increased campaign cadence as the program scales.
Write creative briefs and support email content development for promotional and lifecycle campaigns
Program Support: Collaborate closely with design, copywriting, and product teams to align on campaign objectives and ensure cohesive messaging.
Coordinate with the creative team and Brand Managers to ensure all assets (copy, images, etc.) are in line with campaign objectives.
Perform other duties as assigned