Email Marketing Specialist

Power TakeOff

6d•$70,000 - $85,000•Remote

About The Position

The Email Marketing Specialist will support various aspects of email outreach campaigns, including delivery, content creation, building and maintaining templates, and tracking. The ideal candidate is a technically skilled and proactive person who will be our in-house email marketing platform expert for delivering actionable, personalized energy-efficiency content and insights directly to businesses to help them reduce their energy waste. A successful candidate enjoys problem solving, learning new systems, collaborating across teams, taking ownership to find or recommend the tools and processes needed to make a project successful, embodying a continuous improvement mindset.

Requirements

Education: Bachelor’s degree in Marketing or a related field (preferred). Certifications related to email marketing platforms.
Experience: 2-5 years in email marketing or a similar digital marketing role.
Email Marketing Platform experience: Proficient in OneSignal desired. Proficiency in other tools like Outreach.io, Mailchimp, HubSpot and ActiveCampaign is valued.
HTML, CSS and LiquidSyntax: Proficient with implementing email templates according to provided designs utilizing conditional logic, loops, variable parsing and more.
Campaign Strategy and Planning: Able to recommend and execute targeted email campaigns.
Segmentation and Personalization: Experience with audience targeting and crafting personalized messages.
A/B Testing and Optimization: Experience with testing and analyzing campaign performance for improvements.
Analytics and Reporting: Strong ability to track, analyze, and report on campaign metrics.
Copywriting and Content Creation: Possesses excellent writing skills for creating engaging and persuasive email content.
Design Fundamentals: Possesses basic design skills for creating visually appealing emails.
Compliance Knowledge: Familiar with email marketing laws like CAN-SPAM.
Project Management: Able to handle multiple campaign projects and meet deadlines.
Critical thinking: Able to identify questions and potential issues and opportunities early.
Proactive: Seeks solutions to problems and opportunities before they arise.
Attention to Detail: Precise in content, design, and execution.
Adaptability: Willingness to learn and stay updated with industry trends and shifting business needs.
Communication: Communicates early, often, clearly in meetings, via Slack, and through other forms of documentation.
Willingness to learn and affinity for research: Able to learn about complex new issues, platforms, etc. quickly.
Organization: Able to juggle multi-faceted problems and multiple projects at once while keeping thorough documentation.
Integrity: Possesses absolute integrity to work within the protocols of the company, especially those related to handling personal information and data security.

Responsibilities

Administer email marketing and sales engagement platforms (e.g. Outreach.io, OneSignal)
Serve as an internal platform expert to assist the team with questions and problems
Manage the configuration of the email marketing platform to ensure email campaigns run smoothly
Maintain an active outreach calendar by managing the frequency of contact with customers
Act as a point of contact with the vendors of the email marketing softwares to stay informed about changes
Assist in selecting new email marketing platforms as company needs arise
Plan, create, test, and launch segmented email outreach campaigns
Plan: Understanding the scope and constraints of email campaigns and recommend detailed execution plans
Create: Draft email campaign templates, with automated input fields related to the personalization of emails from provided designs.
Test: Verify the correct configuration of email templates and associated inputs through robust testing
Execute fully automated (trigger) and semi-automated (drip) email campaigns using an email marketing platform, SQL queries, data filters, data extensions, templates, automation, etc.
Understand the data pipelines that affect email campaigns to be able to configure, test and execute email campaigns
The data pipeline for segmentation and personalization information could consist of information stored in different systems like the CRM, AWS cloud, spreadsheets, etc.
Ensure compliance with the regulations for email campaigns and keeping up to date with the regulatory changes affecting the email outreach at Power TakeOff
In addition to regulatory compliance, ensuring email campaigns are set up in accordance with Power TakeOff’s contractual requirements for the DSM programs it administers
Analyze and report relevant metrics and campaign results to management to identify improvement opportunities and facilitate decision-making like deliverability rates, open rates, click rates, conversion rates and more
Create reports and presentations on email campaign performance
Communicate insights and suggestions to other teams
A/B test email content, send timing, and segmentation to ensure we land at the most effective email campaign strategies
Complete HTML coding/scripting when necessary to create adequate email body content
Provide input on effective language for high quality outreach content