Associate, Global Marketing & Digital Wealth Americas Marketing Team, Email Marketing Specialist, CAN & LATAM

BlackRock • New York, NY

2d • $100,000 - $135,000 • Hybrid

About The Position

The Team: The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. Role and Impact: A member of the marketing team for Canada and Latin America marketing, the Email marketing specialist maintains primary oversight and leadership of email marketing for the regions. This person is responsible for developing and executing email campaign strategies to drive engagement and growth of our marketing database. This includes working with digital, content, business partners, platform managers, operations and others to develop email marketing campaigns and scalable strategies that deepen client experience. Digital expertise, speed-to-market, strong communication skills, efficient project management and demonstrated experience in testing are required. The Email marketing specialist will play a primary role in building a strong regional platform and defining best practices for the team to build on top of the evolving landscape. This position reports to the Digital & Commercial activations lead for Canada and Latin America marketing.

Requirements

• Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously in a deadline-driven fast-paced environment
• Exceptional verbal and written communication skills, demonstrated through excellent interpersonal skills and attention to detail
• Bachelor's degree required
• 4+ years of experience in email marketing or related role
• Proficiency in marketing automation platforms such as Eloqua, Eloqua Engage, and Stensul
• Strong knowledge of email best practices, segmentation strategies & database management

Nice To Haves

• Experience with HTML, CRM platforms or data visualization tools (like Tableau, PowerBI) is a plus

Responsibilities

• Email campaign management: Develop, implement & scale email marketing strategies aligned with business goals and target audience that drives engagement
• Audience segmentation & data management: Manage mailcodes, email segments and target lists based on client type and their preferences
• Marketing Automation: Design and manage automated email workflows like welcome campaigns, nurture tracks, drip campaigns, re-engagement campaigns, acquisition funnel etc.
• Measurement & reporting: Monitor, analyze and report on email performance metrics that align with business objectives regularly
• Testing, optimization & personalization: Conduct A/B tests and personalization tactics to improve campaign effectiveness. Use data to inform future marketing strategies.
• Center of Excellence (CoE): Be the CoE for the region and establish best practices for local marketing and sales teams. Act as a consultant and guide partners on email strategies, insights and share recommendations.
• Drive operational excellence: Create and maintain detailed documentation of email marketing processes, segmentation criteria and testing protocols. Develop SOPs for recurring tasks.
• Cross functional collaboration: Close collaboration with email marketing operations team, Eloqua platform owners and data team to identify ways to stay updated with email trends and platform updates to further improve email marketing for the region, streamline data flow and operations.

Benefits

• employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits
• strong retirement plan
• tuition reimbursement
• comprehensive healthcare
• support for working parents
• Flexible Time Off (FTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level