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The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within their field and contributes to directional strategy by considering their application in their job and the business. This role is recognized as a technical authority for an area within the business and requires basic commercial awareness. Typically, there are multiple individuals within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required to guide, influence, and convince others, particularly in effectively building email marketing programs that are efficient and minimize risk. The position has a significant impact on the area through complex deliverables.
