Email Marketing Operations Manager

Global Payments-posted 2 months ago

Full-time

Texas, AL

5,001-10,000 employees

Credit Intermediation and Related Activities

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This role manages all prospect and customer email marketing nurtures and engagement for the TouchNet/ECSI school software solutions. TouchNet is a platform company that builds integrated, comprehensive, and secure commerce and credentials solutions for colleges and universities. ECSI is a platform for managing student loan payments. As a key member of the TouchNet and ECSI Marketing team, the email marketing operations manager will focus on optimizing marketing automation systems, collaborating with cross-functional teams, and analyzing performance metrics to improve overall marketing effectiveness. This role requires strong analytical, operational, and communication skills to drive scalable impact across the organization.

Govern the audience segments and usage of contacts in the system.
Plan and manage the deduplication, contact data verification, list import standards, demographic/firmographic categorizations (title, industry) and data cleansing.
Ensure email deliverability and reliability.
Incorporate Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) in the DNS settings as we integrate new LOBs into the platform.
Own and optimize Account Engagement (fka Pardot) to ensure efficient campaign execution, lead nurturing, and performance tracking.
Design, execute and manage field mappings, marketing automation workflows (emails, landing pages, forms) within Account Engagement based on program requirements.
Develop and manage lead lifecycle processes, including scoring, routing, and syncing between CRM and MAP to improve lead quality and enhance sales alignment, in line with Sales and Sales Operations.
Collaborate with cross-functional teams to support campaign planning, execution, and reporting, ensuring marketing initiatives are scalable and data-driven.
Maintain data integrity and segmentation across marketing databases to enable personalized and targeted outreach.
Track, analyze, and report on campaign performance to identify areas for optimization and drive continuous improvement.
Implement and document marketing processes and workflows to support operational efficiency and team enablement.
Evaluate and manage marketing technology tools to support business objectives and streamline the tech stack.
Ensure compliance with data privacy and email regulations to protect customer data and maintain brand trust.

5+ years of experience in marketing operations, email marketing, digital marketing, or marketing automation.
3+ years of professional experience in Salesforce Pardot. Marketo experience a plus.
Proficiency with Account Engagement and Salesforce.
Experience with Outreach, Sitecore, and Google Analytics, 6sense is a plus.
Hands-on experience coding HTML for email.
Strong knowledge of multi-channel campaign management and execution.
Excellent project management skills with the ability to manage multiple priorities and deadlines.
Familiarity with digital marketing platforms, use cases, and marketing tech stack integrations.
Working knowledge of Adobe Creative Suite, Google Workspace, LumApps, and project management tools like Wrike or Jira.
Understanding of journey mapping, website optimization, database management, lead generation, paid media, social media, search marketing, customer segmentation, automation, and SEO.
Analytical mindset with the ability to interpret data, extract insights, and inform strategy.
Strong communication and collaboration skills to work effectively across teams.
High energy, a positive attitude, and collaboration are essential for success.

Experience with Marketo.
Experience with 6sense.

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