Email Marketing Manager

UWorld, LLC • Irving, TX

1d

About The Position

UWorld seeks an Email Marketing Manager to develop, execute, and measure email marketing campaigns. Primary responsibilities are demand generation, growth marketing and campaign operations. The email marketing manager is also responsible for regularly measuring and reporting traditional marketing and campaign analytics.

Requirements

• Strong analytical skills and data-driven thinking
• Ability to interact, communicate, and present ideas in a collaborative environment
• Solid organizational, planning, and self-motivation skills
• Excellent verbal and written communication skills
• Ability to multitask and perform under tight deadlines
• 3-5 years’ digital marketing and/or agency experience
• Strong experience with marketing and sales CRMs (preferably Pardot/Marketo and Salesforce)
• Extensive experience with effective digital marketing copy and behavioral triggers
• Demonstrable experience generating high-performing demand gen campaigns
• Knowledge of demand gen best practices and benchmarking
• Demonstrable experience of moving prospects through all stages of the marketing funnel
• Bachelor’s in marketing, digital marketing, communications, business, or a relevant field.

Responsibilities

• Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
• Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan, execute, and measure experiments and conversion tests
• Maintain a strong online company presence through digital channels
• Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
• Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
• Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
• Ensure brand consistency
• Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Benefits

• Competitive compensation (contingent on experience)
• Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
• A generous paid holiday schedule that includes the entire week of Christmas
• Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
• 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
• Annual professional and career development opportunities available
• Social Committee that offers an inclusive environment to get to know coworkers in a fun way
• Daily on-site group fitness classes

What This Job Offers

• Job Type: Full-time
• Career Level: Manager