Email Marketing Manager

Ooma-posted 2 months ago
$75,000 - $115,000/Yr
Full-time • Mid Level
501-1,000 employees
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Here at Ooma we empower people to connect in smarter ways. We do this by creating powerful communication experiences through our cloud-based platform to bring people together at work and at home. Our solutions help small business owners stay connected with their customers and manage their businesses from anywhere. For larger companies we provide customized unified communications solutions to meet their unique needs. At home, we help our customers connect with their loved ones by providing the #1 rated VoIP phone service available. We also provide them with peace of mind through our innovative smart home security solution. At Ooma, all our products and services are priced competitively, because we believe advanced technology should be accessible to all.

  • Plan, design, and execute a wide range of email campaigns, including weekly newsletters, lifecycle journeys, and promotional communications.
  • Serve as the subject matter expert on email marketing strategy and best practices.
  • Write and produce dynamic, customer-centric content that inspires action.
  • Drive engagement and growth through targeted cross-sell, upsell, and referral campaigns.
  • Optimize emails for deliverability, mobile responsiveness, and performance (open/click rates, conversions).
  • Develop and execute A/B testing strategies to continually improve campaign outcomes.
  • Track, analyze, and report on email performance against KPIs, providing actionable insights aligned with industry benchmarks.
  • Partner with stakeholders to leverage customer data, usage insights, and satisfaction benchmarks for campaign optimization.
  • Own and expand customer referral and advocacy programs.
  • 5+ years of experience in email marketing (B2C, B2B, or SaaS).
  • Proficiency with marketing automation platforms (e.g., Mailchimp, Marketo) and familiarity with Salesforce.
  • Hands-on coding experience with HTML, CSS, and mobile-responsive email design.
  • Proven expertise in A/B testing, segmentation, and data-driven reporting.
  • Strong copywriting skills with a track record of producing high-impact, conversion-focused marketing content.
  • Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
  • Experience with survey platforms (e.g., SurveyMonkey).
  • Experience developing customer referral and advocacy programs.
  • BA/BS or equivalent experience.
  • Comprehensive Medical/Dental/Vision insurance for you and eligible dependents
  • HMO, PPO’s or a PPO with a HDHP (including HSA, which Ooma helps fund)
  • Employer Paid Income Protection Benefits (Basic Life and AD&D, Short- and Long-term disability)
  • FSA Healthcare & Dependent Care
  • Commuter Benefits
  • Voluntary Accident, Critical Illness, Hospital Indemnity and Legal
  • 401(k), including employer match, and Roth
  • Employee Stock Purchase Plan (ESPP)
  • Paid Time off, Sick Time, as well as corporate holidays observed
  • Employee Assistance Program
  • Life Balance benefits with Travel Assistance Services and Identity Theft
  • Additional Benefits include a Discount Program, Credit Union, Medicare Assistance, etc.
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