Email Marketing Manager (Hybrid)

Belk

104d

About The Position

The Email Marketing Manager is responsible for the strategy, planning, and execution of Belk's email marketing program. This includes developing strategic marketing plans to grow omnichannel sales and improve the customer experience within our email communications. Success will be measured by return on investment metrics and overall execution of the strategic roadmap. This role reports to the Director, Owned Media and closely collaborates with numerous cross-functional teams including Ecommerce, Merchandising, Creative, Analytics as well as external partners and agencies.

Requirements

• Bachelor's Degree required.
• 4-6 years experience in email marketing or digital marketing program development required.
• 4-6 years experience utilizing top-tier email marketing platforms, preferably for a retailer or agency working on behalf of retailers required.
• Team leadership experience required.
• Experience working with email clients on behalf of an agency preferred.

Nice To Haves

• Working knowledge of Liquid, HTML and AMPscript (preferred).
• Intermediate to Advanced Excel skills.
• Strong analytical skills (Adobe Analytics, Google Analytics).
• Hands-on experience with Braze, Movable Ink and/or similar platform.
• Ability to offer strategic marketing solutions in response to data analysis.
• Leadership skills.
• Ability to communicate across teams and upward to leadership.

Responsibilities

• Manages the relationship with our email service provider (Braze & Movable Ink) and is an expert on the functional capabilities of the email platforms, including advanced elements such as liquid code, Movable Ink and Braze dynamic content deployment.
• Proficient with Adobe Analytics and campaign reporting as well as the analytics capabilities within Braze.
• Responsible for leading and motivating direct reports, providing necessary training, and is committed to the development of team members.
• Spearheads the advancement of 1:1 personalization, dynamic content, and multivariate testing throughout the email program with a results-driven and customer experience mindset.
• Serves as subject matter expert on email best practices and knowledgeable on industry trends affecting digital marketing.
• Establishes email marketing direction for our agency and internal teams, including campaign objectives, messaging and potential concepts.
• Creates and develops targeted, triggered, and transactional email campaigns, delivering tailored marketing messages to highly segmented audiences.
• Explores additional ways to serve the customer by developing new campaign types.

What This Job Offers

• Education Level: Bachelor's degree