Email Marketing Channel Operations Manager

Truist Bank • Charlotte, NC

2d • Onsite

About The Position

As a trusted leader in financial services, Truist prioritizes compliance and operational excellence. The Email Marketing Channel Operations Manager will play a critical role in safeguarding our brand reputation while ensuring efficient and compliant execution of email marketing campaigns. This position requires meticulous attention to regulatory requirements, risk management, and process governance, alongside strong project management capabilities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Five years of related experience or an equivalent combination of education and experience
• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
• Experience managing projects or project work streams and works as an Individual Contributor
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Ability to provide direction, and mentor less experienced teammates
• Proficient in Excel and PowerPoint

Nice To Haves

• Bachelor's degree in marketing, finance, business-related field or equivalent education and related training.
• Minimum 3 or more years of experience in email marketing operations or related roles.
• Proven track record in project management and process optimization.
• Strong understanding of email marketing platforms, compliance regulations, and deliverability best practices.
• Strong experience in analytics, campaign reporting and performance measurement.
• Excellent written and verbal communication skills.
• Sound presentation skills and ability to translate metrics into understandable business insights.
• Exceptional organizational and communication skills; ability to manage multiple priorities.
• Experience with marketing automation tools such as, Adobe (including Adobe Workfront), Salesforce, Eloqua.
• Working knowledge of MS Office Suite (Excel, Word, Outlook, PowerPoint), Teams and other common desktop PC applications
• Demonstrate leadership qualities with ability to motivate internal teammates
• Demonstrate ability to be flexible and adaptive in a fast-paced and dynamic work environment.

Responsibilities

• Support end-to-end Channel Strategy needs, demand intake reporting and operational processes for email campaigns.
• Support, maintain documentation of and enforce Service Level Agreements (SLAs) across teams and vendors. This includes managing & reporting SLA adherence rate (e.g., campaign turnaround times, issue resolution, reduction in operational errors and improved process efficiency, and successful delivery of projects on time and within scope.)
• Maintain overall channel performance dashboards and reporting frameworks. Help drive advanced reporting dashboards and performance metrics to improve deliverability, engagement, and operational efficiency.
• Propose enhancements/changes to improve operational efficiencies, reduce risk and improve Go-To-Market process for the channel.
• Stay current with industry best practices and emerging technologies in email marketing.
• Project Manage cross-functional projects to enhance email channel capabilities and processes. Manage timelines, resources, and stakeholder communications to ensure successful delivery.
• Manage compliance controls to mitigate risks related to CAN-SPAM, GDPR, and other regulations. Ensure team compliance with all applicable operational policies, procedures and guidelines. This includes manage and reporting on Compliance audit scores.
• Deep understanding of regulatory frameworks (CAN-SPAM, GDPR, and financial industry compliance).
• Partner with Legal, Risk and Compliance teams to ensure all campaigns meet regulatory and brand standards.
• Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
• Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
• Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
• Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
• Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
• Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
• Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Benefits

• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level