Email &Lifecycle Management Specialist

woom Bikes•Austin, TX

4d•Onsite

About The Position

Ready to Be a Woom Email & Lifecycle Management Specialist? Join Our Team! Are you a data-driven individual who thrives at the intersection of creativity and performance? Do you have a passion for building meaningful customer journeys that spark joy and drive impact? At woom, we're not just making bikes; we're inspiring confidence, joy, and freedom for riders big and small! We're looking for an Email & Lifecycle Management Specialist who can bring expertise, heart, and collaboration to our growing team. In this role, you’ll lead and scale lifecycle programs that deepen customer relationships, strengthen retention, and drive sustainable revenue growth - making sure the woom journey is nothing short of extraordinary.

Requirements

Approx 5 years+ of experience in lifecycle marketing, email & SMS marketing, customer activation, and engagement, for CPG brands
Deep knowledge of and hands-on experience with Emarsys
Expertise in A/B testing methodologies and driving KPI improvement
Strong experience in consumer journey mapping, with the ability to build intricate audiences, user segments and trigger logic
Basic HTML knowledge to ensure email templates are responsive and functional across all devices
Adaptability to a dynamic, fast-paced environment is essential
A data-obsessed mindset, not being fearful of creating Excel reports and pivot tables

Nice To Haves

Bike knowledge
Experience with loyalty and/or referral programs is a plus!

Responsibilities

Be responsible for the end-to-end management of email, SMS, referral, rewards, leads generation and other customer retention and acquisition programs on the North American market to hit regional revenue targets, improve LTV, grow AOV and reduce churn.
Compose creative briefs that clearly communicate business objectives, best practices, considerations for engaging content, and desired results
Guide customer segmentation and messaging journeys to brief in new creative, a/b tests across email, SMS, referral and rewards; continuously find innovative ways to make the customer journey more personalized and omnichannel
Implement automated lifecycle campaigns through segmentation, based on purchase behaviors and customer dataManage and optimize email marketing campaigns, ensuring integration and alignment with overall business objectives
Continuously test and optimize marketing tactics based on the latest trends and data insights to enhance lifecycle marketing effectiveness
Cross-functional collaboration with Marketing, E-commerce, Customer Experience, B2B, Supply Chain, and third party agencies/vendors to scale programs
Work with customer service and sales channel leads to gather insights and feedback, informing customer personas and journey mapping
Report on campaign, channel, program performance on a weekly, monthly and quarterly basis, sharing out findings and insights with the wider team
Keep a pulse on the competitive landscape and market trends to drive new messaging, channels, and innovative ideas
Own and manage the complete send calendar to support business objectives