Email & CRM Coordinator

SINE Digital•New York, NY

35d•$55,000 - $70,000•Hybrid

About The Position

We are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for our Broadway, touring, and arts & culture clients across the US. This role blends creativity, technical skill, and customer-lifecycle strategy. You will manage end-to-end execution, from segmentation and automation to deployment and insights, helping our clients deepen relationships with audiences and drive performance outcomes, primarily ticketing and sales.

Requirements

3+ years of hands-on experience in email marketing, CRM, or lifecycle marketing
Proficient across Mailchimp, HubSpot, Salesforce, and/or Tessitura, with the ability to learn new platforms quickly
Comfortable building/customizing HTML emails and working with responsive templates
Technical proficiency in CRM platforms, HTML email editing, analytics, and campaign optimization
Strong understanding of segmentation, automations, A/B testing, deliverability basics, and performance metrics
Exceptional attention to detail, organizational skills, and commitment to QC.
Able to translate data into clear insights and recommendations
Strong communication skills, both written and verbal

Nice To Haves

Passion for live entertainment, Broadway, and arts & culture is a plus.

Responsibilities

Own the full lifecycle of email and SMS campaigns: strategy, build, QA, deployment, optimization, and reporting
Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura
Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows
Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies.
Build emails using HTML, drag-and-drop templates, and custom modules as required
Collaborate closely with designers to ensure creative assets are optimized for CRM platforms and campaign objectives
Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution.
Develop precise audience segments based on ticketing behavior, demographics, engagement levels, and custom CRM fields
Use CRM data to personalize and tailor messaging for maximum relevance and conversion
Maintain clean, accurate, and organized audience lists and segmentation logic.
Track and analyze performance metrics across email and SMS channels
Build clear, actionable insights for client teams, focusing on optimization opportunities, testing results, and customer journey improvements
Use SINE’s custom reporting app along with optional Looker Studio dashboards to communicate performance trends
Present performance recaps to internal teams and clients as needed.
Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
Establish and develop relationships with US media owners
Keep abreast of changes in the NYC and broader US media landscape
Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.
Represent SINE at various industry conferences and events, building the company’s presence and network
Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

Benefits

A competitive salary between $55,000- $70,000, commensurate with experience
24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
3pm finish on a Friday
Access to 401(K) Retirement Plan
Access to Company subsidised healthcare and dental care
Hybrid working and working from home equipment allowance
Occasional free tickets to live events
Structured personal development, a customised training program and opportunities to attend industry conferences
An active social events calendar and opportunity to input into the social calendar
Opportunities to help further shape the business culture and agency benefits.