Education Product Marketing Lead – Acquisition, Engagement & Retention

Goalsetter•New York, NY

26d•Remote

About The Position

Goalsetter is seeking a hands-on Product Marketing Lead to architect, optimize, and scale our growth engine in a fast-moving start-up environment. This role is ideal for a product‑savvy marketer who thrives in early-stage companies and knows the education space—someone who can translate product value into measurable acquisition, deepen user engagement, and build a predictable pipeline of high‑quality leads. You’ll own positioning, messaging, go‑to‑market execution, and performance optimization. Reporting directly to the CEO, you will build a scalable marketing foundation, lead data-driven growth initiatives, social media approach and align cross-functional teams around strategies that accelerate product sale, adoption and retention. You bring a sharp analytical mindset, strong creative instincts, and a bias for action—balancing rapid experimentation with long-term brand and product equity.

Requirements

Proven track record in early-stage (Series A) environments building scalable marketing and growth systems.
10+ years of progressive experience in product marketing, growth marketing, or integrated marketing leadership roles.
Educational marketing experience.
Deep expertise in digital marketing, analytics, lifecycle marketing, and product-led growth strategies.
Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Creative thinker with exceptional attention to detail and a passion for customer-centric product storytelling.
Excellent communication and cross-functional collaboration skills.
Demonstrated success managing budgets and optimizing spend for performance.
Strong understanding of SEO, SEM, paid social, and content strategy.
Bachelor’s degree in Marketing, Business, or related field.
High integrity, discretion, and professionalism.
Self-motivated, hands-on operator with high personal standards.
Thrives in a fast-paced, mission-driven, early-stage environment.
Adaptable, resourceful, and comfortable navigating shifting priorities.

Responsibilities

Develop and execute integrated product marketing programs that drive customer acquisition, onboarding, activation, engagement, and long-term retention.
Translate product features into compelling value propositions and user journeys that increase conversion across the funnel.
Build a predictable, repeatable lead‑generation engine focused on high‑intent, high‑quality prospects.
Partner closely with Product and Sales to ensure marketing initiatives align with the product roadmap, customer needs, and revenue goals.
Fill up the top of the funnel with quality leads and own cross-channel acquisition campaigns across paid media, SEO/SEM, email, social, mobile, and in‑product surfaces.
Build and optimize lead‑generation workflows, including landing pages, funnels, nurture sequences, and qualification criteria.
Implement scalable processes to capture, score, and convert leads from both inbound and outbound channels.
Continuously test messaging, creative, and channel mix to improve CAC efficiency and accelerate growth.
Use of tools like AWS Quicksite, HubSpot, Blaze and Survey Monkey.
Conduct market research, competitive analysis, and usability testing to inform product positioning and GTM strategy.
Leverage customer feedback, behavioral data, and segmentation to design lifecycle programs that increase activation, engagement, and retention.
Develop targeted product promotions and personalized messaging for key customer segments.
Cultivate a community of passionate advocates who amplify Goalsetter’s mission and product value.
Define, track, and optimize KPIs across the full funnel, including CAC, LTV, activation rate, conversion rate, and churn.
Use analytics tools (AWS Quicksight, Google Analytics, platform dashboards, Excel) to generate insights and guide decision-making.
Lead A/B and multivariate testing to improve channel performance, product adoption, and user experience.
Adjust spend and tactics in real time to maximize ROI and accelerate product-led growth.
Oversee content and creative strategy across all digital touchpoints, ensuring clarity of product value and differentiation.
Drive content creation for product launches, educational initiatives, and seasonal campaigns that increase awareness and traffic.
Maintain a consistent, compelling brand voice and ensure a cohesive experience across marketing and product surfaces.
Lead planning cycles and cross-functional alignment sessions to ensure marketing execution supports company-wide priorities.
Serve as a strategic partner to Product and Sales to support GTM plans, product updates, and customer insights.
Champion a culture of experimentation, data-driven decision-making, quality results and continuous improvement.