Education Marketing Manager

Crisis Prevention Institute•Milwaukee, WI

3d•$90,000 - $100,000•Hybrid

About The Position

The Education Marketing Manager will own and lead all projects and campaigns in the education business sector, encompassing the development of comprehensive campaign strategies, collaboration with cross-functional teams to execute them, and working closely with Marketing and Sales leadership to evaluate campaign success. This role will be responsible for understanding the needs of our education prospects and customers, creating awareness about CPI’s training programs, nurturing prospects through the buying journey, and delivering sales-ready leads. The Education Marketing Manager will also play a pivotal role in driving CPI’s public relations (PR) and trade show strategy. This position will have a broad understanding of omni-channel marketing, as well as extensive experience overseeing campaigns.

Requirements

Bachelor’s degree in marketing, public relations, business, or related field
Five years or more of work experience in marketing, brand strategy, and market research, or similar roles
Experience developing campaign and marketing strategies and communicating recommendations to executives, peers, and cross-functional stakeholders
Experience identifying target audiences and developing effective campaigns
Excellent understanding of omni-channel marketing
Ability to inspire large teams to execute, creating enthusiasm about the work
Ability to influence cross-functionally to execute projects and drive results
Data-driven with a passion for analytics
Excellent organizational and project management skills with the ability to work in a fast-paced environment and meet deadlines
Motivated, self-starter, with the ability to work independently with limited oversight
Excellent teambuilding skills with the ability to attract, develop, and retain a high-performing team
Outstanding leadership skills with the ability to delegate responsibilities and authority effectively and to encourage individuals to decide how they will accomplish their goals and resolve issues
Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
Strong business acumen and strategic thinking ability

Nice To Haves

Experience working with project management methodology, customer experience marketing, and earned media marketing strategy
Experience working with client relationship management (CRM) software
Experience working within the education industry

Responsibilities

Lead the education marketing strategy, living and breathing the industry daily, serving as a subject matter expert (SME) to ensure we understand the needs and pain points of prospects & customers in the space.
Drive the strategy and execution of cross-channel (email, social, paid advertising, etc.) campaigns and initiatives, including writing campaign briefs to define objectives, segmentation, key messaging, and channel approach; partner day-to-day with Marketing SMEs to execute; and present plans and results to leadership.
Partner with Marketing channel owners to measure and report performance of all education projects and campaigns, assessing key performance indicators (KPIs) as well as analyzing results and spearheading continuous improvement.
Develop and drive strategic marketing campaigns to launch new products and programs to the Education end-market. Partner with Product and Sales teams to bring campaigns to life.
Help drive the Education trade show strategy in partnership with Tradeshow Coordinator to identify, plan, and execute trade shows.
Help support Marketing Leadership in PR efforts, fielding media requests, and organizing SME interviews as needed.
Analyze brand positioning and consumer insights to shape and communicate our vision and mission.
Monitor and research market trends and key competitors, identifying areas of opportunity.
Lead, develop, and mentor team members in functional areas.
Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures.
Perform other position-related duties as assigned.