Editorial Manager

Lower • Columbus, OH

1d

About The Position

Lower is a mission-driven fintech company focused on making homeownership easier and more accessible through cutting-edge technology and a seamless customer experience. With billions in funded home loans and high ratings on various platforms, Lower is a leader in the industry, valuing its people as a key differentiator. The company is seeking a strategic Editorial Manager to lead content creation for Movoto.com, a prominent real estate portal. This role involves developing content that educates homebuyers and sellers, builds authority, and drives press coverage. The manager will be responsible for the supporting content strategy, complementing organic growth through SEO and Answer Engine Optimization. Key areas of focus include real estate trends, housing data, and moving insights. The position requires owning the content calendar, ensuring timely and relevant publications, crafting compelling content across various formats, shaping the editorial voice, and collaborating with internal teams and subject matter experts to execute ideas. The ideal candidate is passionate about purposeful writing and skilled at making complex topics clear and engaging.

Requirements

• 5+ years of professional writing and editing experience, ideally in B2C content, real estate, or marketplaces
• Proven ability to create content that drives traffic, engagement, and conversions
• Deep understanding of SEO best practices and experience with tools like Ahrefs, SEMrush, or Clearscope
• Strong editing skills and a keen eye for grammar, structure, and storytelling
• Comfortable juggling multiple projects and deadlines in a collaborative, fast-moving environment
• Experience writing for the web, optimizing for search engines, and understanding how content performs
• Passionate about helping people make smarter home-buying, selling, and moving decisions

Nice To Haves

• Real estate and/or mortgage experience
• Experience with optimizing content for generative AI tools

Responsibilities

• Own and execute our supporting content roadmap, focused on reinforcing our real estate expertise, building authority and visibility, and complementing organic growth driven by our core marketplace, through both Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)
• Research, write, and edit high-quality long-form and short-form content across various formats, including original studies, blog posts, landing pages, real estate trend reports, city guides, and more
• Collaborate with SEO, engineering, design, and subject matter experts to bring content ideas to life
• Build a network of real estate experts from internal partners to external contributors to curate insights and advice that showcase our expertise to users
• Edit content from contributors and cross-functional partners for quality, clarity, and optimization
• Become a subject matter expert in all things real estate-related, including housing market trends, homebuying, selling, and moving, through independent research and ongoing training
• Contribute to external thought leadership content as needed, establishing yourself as a trusted voice in the real estate industry
• Maintain and evolve our editorial voice, ensuring consistency across our website and marketing channels
• Use data and SEO tools to identify content opportunities that support and enhance our core marketplace pages, and measure performance
• Implement and refine content workflows, editorial guidelines, and QA processes
• Stay up to date with search algorithm updates and rapidly evolving trends in large language models (LLMs)

Benefits

• You’ll be surrounded by talented, dedicated people who believe in the company’s mission
• You’ll have the opportunity to shape the content strategy for a fast-growing real estate marketplace operating at massive scale
• You’ll join a locally and nationally recognized best place to work that values promotion from within
• There is opportunity for professional growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees