Editorial Director

Raptive•New York, NY

5d•$75,000 - $105,000

About The Position

As Editorial Director, you are the architect of Raptive’s editorial ecosystem—leading the evolution and execution of our editorial voice and brand storytelling across our owned channels. You are responsible for ideating and creating high-quality content that informs, educates, and inspires our audiences—including top creators and publishers within our network, enterprise partners, and prospects we aim to reach. Reporting to the VP, Content Marketing, you oversee the planning, creation, and optimization of editorial content across the Blog, Resource Center, newsletters, and other key content initiatives. You translate business priorities, industry shifts, and creator and publisher needs into clear, engaging narratives that build brand authority, strengthen relationships, and reinforce our position as a trusted market leader. You are a strong editorial leader, with a sharp instinct for what makes content meaningful, useful, and impactful. You play a central role in connecting ideas and partnering with teams across the organization to shape a unified voice and direction—ensuring our messaging is not only consistent, but influential.

Requirements

8+ years of experience in editorial, content, or media roles, with experience managing multi-channel editorial programs
Exceptional storytelling ability and strong editorial instincts, with a clear sense of what makes content compelling and credible
Experience leading content execution across channels such as websites/blogs, newsletters, and educational content
Ability to connect content work to business goals, with an understanding of how content supports engagement, retention, and growth
Ability to balance planning and execution, ensuring high-quality output
Experience working cross-functionally and collaborating with senior stakeholders
Strong leadership and people management skills in a collaborative, remote environment
Clear and effective communication skills across formats and audiences
Proven organizational and project management skills
Comfort working in a fast-paced, evolving environment
Strong interest in the creator economy and digital publishing landscape

Responsibilities

Shape Raptive’s brand narrative
Define and elevate how Raptive shows up to audiences across owned channels through high-quality storytelling
Turn complex or ambiguous ideas into clear, compelling stories
Identify and elevate high-impact stories aligned with company priorities
Ensure consistency in voice, tone, and messaging across all content
Lead the editorial ecosystem
Oversee the content strategy, execution, and optimization of the Blog, Resource Center, and Help Center
Develop and manage the editorial calendar aligned to business priorities and audience needs
Lead content development for newsletters and other email series
Leverage AI as a tool to improve content creation efficiency across all channels
Contribute to content programming for live events, including narrative development, communication, presentations, and post-event recaps that reinforce Raptive’s brand positioning and deepen relationships
Identify opportunities for video content, including webinars and multi-channel adaptations
Ensure content is actionable, insightful, and valuable to creators and publishers
Apply performance insights and SEO best practices to improve reach and engagement
Partner cross-functionally
Collaborate with the Director, Revenue Marketing to align brand storytelling with campaign strategy and goals
Partner with teams across marketing, product, audience growth, and leadership to surface insights that shape content messaging
Act as a strategic connector and collaborative partner to ensure messaging consistency across channels
Manage and develop team talent
Manage and mentor the Content Manager, providing clear direction, feedback, and growth opportunities
Ensure high-quality execution across all editorial initiatives
Improve editorial processes and workflows over time