Editorial & Creative Lead

HockeyStack•San Francisco, CA

21d•$120,000 - $160,000•Onsite

About The Position

HockeyStack is an Applied AI company on a mission to automate sales, marketing, and customer success for B2B companies. We build the most complete and accurate picture of the B2B buyer by integrating with every tool your team uses, partnering with third-party data providers, and deploying custom AI research agents. We use this data to power applications that automate high-value, high-complexity workflows across the go-to-market and revenue teams. Our core products include: Marketing Intelligence – instantly answers questions like “What led to that sudden drop in pipeline?” Account Intelligence – surfaces next-best actions to help reps move target accounts toward conversion Since launching in January 2023, we’ve come through Y Combinator, raised a $26M Series A led by Bessemer. We’re growing 3× year-over-year, have hit multimillion ARR, and process over 60 TB of GTM data monthly. Based at our San Francisco HQ, we operate fully in-person, move fast and hire people who are ready to win. 🚀 Your Mission HockeyStack’s marketing org is content-first — cinematic commercials, narrative videos, AI-generated ads, podcasts, newsletters, case studies, high-signal blogs, and daily social content. We’re hiring an Editorial & Creative Lead to drive the end-to-end lifecycle of our most important content initiatives. This role will shape the story and creative direction of one of the fastest-growing GTM brands, producing uniquely premium, cinematic content rarely seen in B2B. You will work directly with the CRO and senior leadership to influence both brand and go-to-market strategy, owning the full spectrum of creative and distribution to drive meaningful impact. With a blank canvas, you will have the opportunity to build a content system from the ground up and define a new standard for how the brand shows up in the market. If you think like a producer, write like an editor, and operate like a growth marketer obsessed with distribution — this role is for you.

Requirements

3–7+ years experience in content marketing, editorial, distribution, creative production, or media-style roles
A portfolio of high-quality video, editorial, or social content that demonstrates taste and craft
A “creator meets strategist” hybrid — you can ideate, script, edit, and distribute
Deep distribution intuition: you think about hooks, packaging, thumbnails, pacing, and algorithms
Strong writing and editing skills with a crisp, modern voice
High creative bar, strong opinions, and clear judgment — with the ability to ship fast
Comfortable leading projects end-to-end with autonomy

Nice To Haves

Experience in SaaS, GTM, AI, or technical storytelling is a plus
Experience collaborating directly with founders and executives is a plus

Responsibilities

Lead editorial direction, scripting, and creative development for top-tier content with the CRO (commercials, narrative videos, podcasts, AI ads, blog posts, newsletters, case studies)
Build and manage an internal production rhythm: concepts → scripts → drafts → approvals → production → distribution
Work with internal and external creative partners (video, design, audio) to deliver premium-quality assets
Own distribution strategy and execution across LinkedIn, YouTube, newsletter, website, partner channels, and emerging platforms
Build HockeyStack’s Content Distribution OS to maximize reach, retention, and compounding visibility
Translate long-form content into derivative assets: shorts, clips, carousels, threads, blog posts, sales collateral
Manage the editorial calendar and ensure daily/weekly output across multiple channels
Track performance of every piece of content; build a feedback loop for constant improvement
Work closely with CRO, PMM, and Growth to align content with GTM campaigns, launches, announcements, and product narratives
Maintain and continuously evolve HockeyStack’s creative tone: premium, sharp, modern, cinematic