Economist I, Advertising, Demand Generation, Marketing Effectiveness

Amazon • Seattle, WA

1d

About The Position

Amazon Advertising is one of Amazon's fastest growing and most profitable
businesses, responsible for defining and delivering a collection of advertising
products that drive discovery and sales. Our products and solutions are
strategically important to enable our Retail and Marketplace businesses to drive
long-term growth. We deliver billions of ad impressions and millions of clicks
and break fresh ground in product and technical innovations every day!

The Advertiser and Marketing Performance team is responsible for driving
accurate and scalable measurement processes that will enable Marketing and
Program Managers to accelerate continuous improvement across our marketing
channels and advancing Advertiser performance at scale by focusing on insights
and analytics that unlock Advertiser success.

As an economist on this team, you will:
-Apply your expertise in causal modeling and ML to develop systems that describe
how Amazon’s marketing campaigns impact customers’ actions
-Design, execute, and analyze experiments to verify the efficacy of different
scientific solutions in production
-Establishing scalable, efficient, automated processes for large scale data
analyses, model development, model validation and model implementation
-Work with marketing leadership to align our measurement plan with business
strategy
-Write code (Python, R, Scala, SQL, etc.) to obtain, manipulate, and analyze
data
-Apply statistical and machine learning knowledge to specific business problems
and data.
-Conduct written and verbal presentations to share insights to audiences of
varying levels of technical sophistication.

Requirements

• PhD in economics or equivalent

Nice To Haves

• Knowledge of data analysis languages (e.g. R, Stata, Python, etc.) or other statistical software
• Experience in a postdoctoral position, consulting position, government position or academic research
• Experience with SQL

Responsibilities

• Apply your expertise in causal modeling and ML to develop systems that describe how Amazon’s marketing campaigns impact customers’ actions
• Design, execute, and analyze experiments to verify the efficacy of different scientific solutions in production
• Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation
• Work with marketing leadership to align our measurement plan with business strategy
• Write code (Python, R, Scala, SQL, etc.) to obtain, manipulate, and analyze data
• Apply statistical and machine learning knowledge to specific business problems and data.
• Conduct written and verbal presentations to share insights to audiences of varying levels of technical sophistication.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Ph.D. or professional degree