Ecommerce Site Manager

MOLEKULE GROUP, INC

5h • Remote

About The Position

Molekule is seeking an experienced, conversion-driven E-commerce Site Manager to own the execution, day to day management, and optimization of our Shopify Plus based ecommerce ecosystem. This role will own the end-to-end site experience across Molekule.com and global properties, with a strong emphasis on BAU, promotional execution, bundling strategy, upsell optimization, and subscription growth (Recharge experience strongly preferred).

This individual will sit on the Growth Marketing team and be responsible for delivering a high-performing, conversion-optimized, mobile app-friendly and scalable ecommerce experience across US and international sites, blog, mobile, and Customer Service Help Center.

Requirements

• 5+ years of ecommerce site management experience, with deep expertise in Shopify (required)
• Direct experience with subscription platforms (Recharge strongly preferred)
• Strong experience executing theme changes, promotional campaigns, merchandising strategy, and revenue-driving initiatives
• Proven track record building high-converting, upsell-optimized ecommerce experiences
• Experience developing bundling, cross-sell, and upsell strategies
• Strong analytical background with experience in Google Analytics, Shopify Analytics, and BI tools (Tableau a plus)
• Experience with CRO and user behaviour tools (Hotjar, Clarity, VWO or similar)
• Experience managing multiple sites across markets or brands
• Working knowledge of HTML, JavaScript, CSS, and UX best practices
• Exceptional cross-functional project management and communication skills
• Data-driven mindset with relentless focus on business impact
• Ability to balance strategic thinking with hands-on execution
• Familiarity with Shopify Liquid templating and the broader Shopify app ecosystem (e.g., Klaviyo, Rebuy, Replo, Shopify Collective, KnoCommerce, etc)

Nice To Haves

• Experience with site migrations, replatforming, or major theme overhauls a plus

Responsibilities

• Shopify Site Leadership & Optimization
• Own and manage the Shopify ecosystem, ensuring seamless execution of homepage updates, landing pages, merchandising, and content updates
• Optimize site architecture and UX to drive conversion, AOV, increase LLM visibility and customer lifetime value
• Oversee theme updates, app integrations, and site performance enhancements
• Manage on-page SEO, technical SEO (structured data, canonical tags, meta content), and ensure product pages are search optimized
• Monitor and optimize site speed, Core Web Vitals, and Lighthouse scores across desktop and mobile
• Own product catalog management including SKU setup, collections, taxonomy, product imagery specs, and data accuracy
• Ensure site compliance with ADA/WCAG accessibility standards
• Promotional & Revenue Execution
• Execute & manage the promotional calendar in partnership with Growth and Forecasting teams
• Execute pricing updates, promotions, and campaign launches with flawless accuracy and ensuring syndicated platforms are in sync
• Execute bundling strategies (product bundles, starter kits, seasonal offers) to increase AOV
• Propose, implement and optimize upsell and cross-sell programs (PDP, cart, post-purchase)
• Subscription & Retention Optimization
• Own and optimize subscription experience (Recharge or similar platform experience strongly preferred)
• Support subscription acquisition, retention, and churn mitigation strategies as directed by Growth leadership
• Craft subscription-focused landing pages and promotional offers with Creative teams
• Conversion & Performance Management
• Track and report on key ecommerce KPIs: conversion rate, AOV, revenue per session, LTV
• Build dashboards and conduct ongoing analysis to identify growth opportunities
• Partner with Growth team to support A/B tests and personalization strategies
• Leverage CRO tools (heatmaps, sessions recordings, funnel analysis) to identify conversion bottlenecks and inform site improvements
• Continuously monitor site performance and troubleshoot issues in partnership with IT and channel leads
• Cross-Functional Execution
• Partner with Marketing, Product, IT, Customer Service, and Supply Chain to ensure flawless execution of campaigns, pricing, product launches, and inventory accuracy
• QA all assets (creative, copy, product imagery, pricing) before publishing
• Manage online production calendar and ensure on-time delivery of initiatives
• Support evaluation and optimization of ecommerce tools and platforms
• Oversee external vendors and agencies tasked with website issues
• Support multi market site operations including localization, multi currency configuration, and region specific merchandising
• Industry & Best Practices
• Benchmark best-in-class consumer tech and DTC ecommerce brands
• Recommend and implement innovative features to improve UX and performance
• Support ecommerce roadmap execution as defined by business growth objectives

Benefits

• Career Growth: progress and learn, stability, career development/path.
• Work Environment: autonomy, ownership, recognition of achievements, life-work balance (see what we did there), challenges.
• Culture: transparency of goals and plans, support, collaboration, trust, community, passion, growth mindset.
• Benefits: health, dental and vision insurance & more, unlimited discretionary time off (DTO), matching 401K, flexibility (i.e. work day start and end times).
• Compensation: fairness, timeliness, compensation system.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed