Ecommerce Lead

Bad Birdie•Scottsdale, AZ

12d•Onsite

About The Position

Bad Birdie is growing fast, and the Ecommerce Lead is the person who makes sure our site converts at the rate the brand deserves. You will own the full buyer journey on our website from first click through checkout, with a prioritized CRO audit, a scoped A/B test backlog, and clear benchmarks waiting for you on day one. This is a high-ownership role on a small team, meaning your work is visible, your impact is real, and what you build directly determines how well our growth investments pay off. What Success Looks Like Within the first 3 to 6 months, success looks like: Conversion rate is measurably moving toward the 2.0% mark on existing traffic A structured A/B testing program is live, documented, and compounding winners Every product page meets launch standards: copy, imagery, metafields, SEO, and cross-sells all tight before go-live Site merchandising is current, seasonal, and owned without prompting A weekly CRO dashboard connects test results to revenue impact and is shared proactively Head of Ecommerce trusts the site is covered and is free to focus on strategy

Requirements

3 to 5 years in ecommerce with at least 2 years owning CRO or site optimization at a DTC brand.
Shopify Plus expert. You have built product pages, managed theme-level changes, and are not afraid of Liquid.
Hands-on A/B testing experience with statistical rigor (Shoplift, Intelligems, VWO, or similar). You understand sample size, significance, and when to call a test.
Strong analytics instincts. Comfortable in GA4, Triple Whale, or equivalent, and fluent in heatmap tools (Lucky Orange, Clarity).
Merchandising eye. You understand that where a product sits on the page affects whether it sells.
Mobile-first mindset. You design for the phone first because that is where the customers are.
AI-native operator. You use AI daily to write copy, troubleshoot Liquid, analyze data, and move faster than a team of one should be able to. On a small team without a developer, this is how you operate.
Vendor evaluation experience. You have researched, selected, and implemented Shopify apps and third-party tools, not just operated whatever was already installed.
Detail-obsessed. You catch the wrong variant photo, the missing size, and the broken metafield before anything goes live.
Working knowledge of on-page and technical SEO, including how AI search (ChatGPT, Perplexity, Google AI Overviews) is changing how customers discover products.
You work fast, communicate clearly, and do not need someone to tell you what to do next

Responsibilities

Own the full buyer journey: map how customers move from the landing page through checkout, find where they drop off, and fix it.
Own where paid media and email traffic land. You decide the destination, and you make sure it converts.
Own and execute the A/B testing roadmap using Shoplift, Intelligems, or your tool of choice. A prioritized backlog is already waiting for you.
Analyze results with statistical rigor, document learnings, and compound winners into permanent site improvements.
Close measurable CVR gaps across mobile, collection pages, PDPs, and the homepage systematically.
Implement and manage heatmap and session recording tools to surface friction that analytics alone cannot show.
Own Core Web Vitals and page speed. With 75%+ mobile traffic, every 100ms matters.
Own the homepage, collection pages, and navigation. Keep them current, seasonal, and conversion-focused.
Build and maintain collection sort logic, featured product placement, and seasonal merchandising, automated wherever possible.
Optimize on-site search so customers find what they are looking for instantly.
Own site structure and internal linking from an SEO perspective so collections, pages, and landing pages are crawlable and well-organized.
Partner with brand and creative to make sure visual assets are earning their place on every page.
Integrate UGC (reviews, customer photos) into product and collection pages. Our customers love the brand. Let them sell for us.
Build and QA every new product page before it goes live: converting copy, imagery, variant setup, metafields, cross-sells, and structured data, all complete.
Own on-page SEO for every product, collection, and landing page: titles, meta descriptions, heading structure, alt text, and schema, all tight and intentional.
Own the product launch checklist from photography handoff through go-live.
Implement size and fit guidance tooling to reduce returns and increase purchase confidence.
Maintain product data hygiene: tags, collections, inventory visibility, and SEO metadata.
Own the product data feed for Google Shopping, Meta catalog, and other shopping channels. Coordinate with the paid team to make sure feed attributes reflect what ads need.
Own the full cart and checkout experience across all devices. Identify and remove friction at every step from add-to-cart through order confirmation.
Test and iterate on cart, mini-cart, and checkout flows. This is one of our biggest conversion gaps.
Evaluate, select, and build out our personalization layer: product recommendations, dynamic content, and segmented on-site experiences (Rebuy, Nosto, DynamicYield, or similar).
Own the mobile app experience: merchandising, product launches, promotions, and seasonal updates in sync with the website.
Keep the app optimized to convert high-intent shoppers who have already committed to downloading.
Own mobile web conversion end-to-end. This is not a subset of the job, it is the job (75%+ of traffic).
Audit and optimize mobile navigation, thumb-zone layouts, sticky CTAs, and mobile-specific UX patterns.
Monitor site performance daily: CVR, ATC rate, bounce rate, and funnel drop-off by page, device, and traffic source.
Build and maintain a weekly dashboard connecting test results to revenue impact.
Map and analyze cross-device customer journeys. Many customers browse on mobile and buy on desktop.
Translate data into action. Not just 'mobile bounced more' but 'here is what we are changing Monday.'