eCommerce Initiatives Manager, UGG NA

Deckers • Goleta, CA

3d • $105,000 - $115,000 • Remote

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. As the eCommerce Initiatives Manager for UGG North America, you’ll be at the forefront of driving innovation, operational excellence, and digital capability expansion for North America–specific initiatives. You’ll ensure alignment with global standards and occasionally participate in global programs. This role is perfect for a highly organized, detail-oriented project manager who thrives in cross-functional environments and has experience navigating the fast-paced, consumer-first world of digital commerce. You’ll oversee projects supporting the evolution of UGG.com and North America–specific programs, ensuring flawless execution and alignment with business objectives. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

• Bachelor’s Degree in a related field preferred, or equivalent work experience
• 3+ years of experience working on an eCommerce or digital-focused team (required)
• 3–5+ years of project management experience in a cross-functional environment (preferred)
• Experience with both Scrum/Agile and Waterfall methodologies
• Strong leadership and organizational skills, with the ability to align cross-functional teams around shared goals
• Comprehensive understanding of direct-to-consumer (DTC) business systems, web platforms, and omnichannel technologies
• Proven ability to scope, budget, and report on complex digital projects
• Strong decision-making skills, even in fast-paced environments with limited information
• Excellent communication and relationship-building skills, able to engage stakeholders at all levels
• Creative yet tactical approach, with a focus on execution, follow-through, and continuous improvement
• Ability to anticipate, troubleshoot, and resolve project challenges proactively
• Enthusiasm for working in a growth-oriented, consumer-first brand environment

Nice To Haves

• Preferred certifications (not required): PMP, Scrum Master, or Lean Six Sigma

Responsibilities

• Lead cross-functional collaboration with regional business partners and global stakeholders to implement new digital capabilities, including UGG.com and other strategic initiatives
• Guide product teams in applying Agile practices to consistently deliver features and enhancements aligned with business priorities
• Balance competing project constraints—scope, schedule, resources, risk, quality, and budget—to ensure on-time, high-quality delivery
• Ensure compliance with key project controls, governance, and reporting standards throughout project lifecycles
• Drive North America–specific rollout and adoption of new technologies, processes, and site features that enhance the consumer experience
• Partner with technology teams and business stakeholders to ensure smooth implementation and uptake of regional features
• Monitor project dependencies and coordinate across teams to reduce risk and enable smooth execution
• Focus primarily on North America programs while maintaining visibility into global dependencies and requirements
• Generate, track, and analyze outcomes of major initiatives
• Provide insights, reporting, and recommendations to leadership to ensure initiatives deliver against KPIs and business objectives
• Take on additional projects and responsibilities as assigned by management

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager