About The Position

eCommerce Director / Product Manager (with Cybersecurity Oversight) DETAILS Location: On-Site in Coppell, TX Compensation: up to $150K Citizenship Requirements : US Citizen and Green Card Holders only. Why this role matters: GrabAGun’s eCommerce experience is the foundation of how we serve freedom. As our eCommerce Director, you’ll own the strategy, performance, and uptime of our online storefront, from merchandising and conversion optimization to backend performance and platform integrity. This is a high-impact role for a digital leader who understands both front-end growth and back-end responsibility, including cybersecurity best practices that protect our customers and brand. Our goal is to create a fast, secure, conversion-optimized shopping experience that earns customer trust and scales with our growth.

Requirements

  • 5+ years of experience managing or directing eCommerce operations at scale.
  • Strong grasp of Magento, or custom eComm stacks (PHP/JS/React environments).
  • Experience with tools like GA4, Google Tag Manager, Jira, etc.
  • Solid understanding of performance optimization (caching, CDNs, load testing) and uptime management.
  • Basic working knowledge of web security best practices (SSL, WAF, access control, threat monitoring).
  • Ability to translate business goals into tech specs and collaborate cross-functionally with marketers, developers, and execs.

Nice To Haves

  • Experience in the firearms, sporting goods, or regulated eCommerce space.

Responsibilities

  • Oversee the health, performance, and growth of the GrabAGun.com platform, including UX, speed, conversion rate, and reliability.
  • Coordinate site enhancements, promotions, and A/B testing with developers, marketing, and merchandising teams.
  • Ensure seamless integration of third-party tools (reviews, personalization, recommendations, analytics, etc.).
  • Monitor site uptime, load speed, and mobile responsiveness with a focus on continual optimization.
  • Collaborate with internal IT and external vendors to maintain a secure and scalable infrastructure.
  • Support core cybersecurity initiatives: monitoring, threat detection, secure checkout, and data privacy compliance (PCI, CCPA, etc.).
  • Own the platform roadmap: balancing innovation, conversion, security, and long-term scalability.

Benefits

  • Competitive salary and performance bonuses.
  • Health, dental, vision, and 401(k) with company match.
  • Flexible PTO and hybrid/remote options.
  • The opportunity to shape the future of one of the fastest-growing brands in firearms retail.
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