Ecommerce & Digital Marketing Manager (Instacart & Other Platforms) Hormel Foods

Hormel Foods Family of Companies • Chicago, IL

37d • Hybrid

About The Position

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized on Fast Company’s list of the 100 Best Workplaces for Innovators, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. This position is responsible for obtaining maximum profitable sales on the Instacart platform as well as expanding to other platforms (ie Door Dash, Uber Eats) for the Hormel Foods Retail Sales portfolio by effectively developing and implementing specific customer ecommerce sales strategies that leverage our marketing, brand, and trade expertise. Driving Omnichannel Sales: This position is responsible for achieving the given sales targets on the Snacking & Entertaining, Convenient Meals & Protein, Global Flavors, Bacon, and Value-Added Meats verticals on Instacart. This position leads with omnichannel insights to build programs that are shopper centric to drive business while remaining within an established budget. This position implements and executes marketing plans in the digital space for the assigned brands at the customer. This position works cross functionally with broker partners and internal sales strategy and marketing teams to identify opportunities to drive incremental sales and increase consumer loyalty for the assigned brands. This position will be accountable for researching emerging platforms, providing recommendations on investment levels by brand. General Manager of Business: This position manages all aspects of the Instacart business for assigned brands, including working with the customer, customer business manager, and the sales strategy team to establish quarterly, six month, and annual objectives that meet/exceed corporate category volume, brand volume, market share, promotion spending, logistical efficiencies, and profit objectives. Finding ways to grow the business in line with internal expectations is an essential skillset for this position. Administration of Instacart and other platforms: PO management and invoice reconciliation. Communication: This position effectively negotiates cost offers to determine appropriate investment levels, retail price points, and promotional plans to deliver topline results for the assigned portfolio of products. Penetrates mid-level management of the customer's organization in order to implement sales and marketing initiatives and maximize customer development. Growth and Development: This position continues to participate in learning and developmental workshops and as well as in local, regional, and national meetings intended to improve selling techniques, knowledge of customer and company and other business practices designed to enhance effectiveness in the marketplace. Building Relationships: This position develops and maintains strong relationships with the assigned customer, sales strategy team, brand marketing teams, and Omni Commerce team peers.

Requirements

• A bachelor’s degree or equivalent experience.
• Minimum 3 years' experience in a sales, marketing, or a sales strategy role.
• Demonstrated experience managing budgets.
• Demonstrated experience managing external agency/vendor partners.
• Demonstrated experience creating a marketing plan to reach a desired shopper group.
• Demonstrated strong leadership skills; ability to prioritize, delegate tasks, and make sound decisions quickly while maintaining a focus on delivering sales results.
• Demonstrated strong negotiation skills; ability to persuade and influence others in finding a win-win solution where possible.
• Demonstrated strong interpersonal and communication skills; ability to cultivate positive relationships and communicate with clarity and diplomacy.
• Demonstrated pattern of initiative; self-directed, independent worker, with experience in strategic risk taking.
• Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States.
• Applicants must not now, or any time in the future, require sponsorship for an employment visa.

Nice To Haves

• 4 years in a sales, marketing, or sales strategy role.
• eCommerce sales experience, specifically through the Instacart platform.
• Demonstrated understanding of retailer marketing landscape and concepts in digital.
• Demonstrated strong analytical and technical aptitude.

Responsibilities

• Obtaining maximum profitable sales on the Instacart platform as well as expanding to other platforms (ie Door Dash, Uber Eats) for the Hormel Foods Retail Sales portfolio by effectively developing and implementing specific customer ecommerce sales strategies that leverage our marketing, brand, and trade expertise.
• Achieving the given sales targets on the Snacking & Entertaining, Convenient Meals & Protein, Global Flavors, Bacon, and Value-Added Meats verticals on Instacart.
• Leads with omnichannel insights to build programs that are shopper centric to drive business while remaining within an established budget.
• Implements and executes marketing plans in the digital space for the assigned brands at the customer.
• Works cross functionally with broker partners and internal sales strategy and marketing teams to identify opportunities to drive incremental sales and increase consumer loyalty for the assigned brands.
• Accountable for researching emerging platforms, providing recommendations on investment levels by brand.
• Manages all aspects of the Instacart business for assigned brands, including working with the customer, customer business manager, and the sales strategy team to establish quarterly, six month, and annual objectives that meet/exceed corporate category volume, brand volume, market share, promotion spending, logistical efficiencies, and profit objectives.
• PO management and invoice reconciliation.
• Effectively negotiates cost offers to determine appropriate investment levels, retail price points, and promotional plans to deliver topline results for the assigned portfolio of products.
• Penetrates mid-level management of the customer's organization in order to implement sales and marketing initiatives and maximize customer development.
• Continues to participate in learning and developmental workshops and as well as in local, regional, and national meetings intended to improve selling techniques, knowledge of customer and company and other business practices designed to enhance effectiveness in the marketplace.
• Develops and maintains strong relationships with the assigned customer, sales strategy team, brand marketing teams, and Omni Commerce team peers.

Benefits

• Hormel Foods offers an excellent benefits package.
• Competitive base salary plus target incentive, discretionary annual merit increase, annual performance review, medical, dental, vision, non-contributory pension, profit sharing, 401(k) immediate eligible, stock purchase plan, relocation assistance, paid personal time (PTO), FREE two-year community/technical college tuition for children of employees, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees