E-mail Segmentation & Automation Specialist

Haymarket Media, IncNew York, NY
15d$60,000 - $70,000Hybrid

About The Position

This position will be responsible for building segments for various newsletter and promotional emails within our marketing tools, as well as creating automated journeys to reach users at different point in their lifecycles.

Requirements

  • BA or BS, ideally with emphasis in: Marketing, Advertising or related field
  • General understanding of email marketing principles and deliverability
  • Team player that has excellent time management and communication skills
  • Self-starter that can multitask, solve problems and take ownership of projects

Nice To Haves

  • 1+ years’ of experience working with email marketing or CRM tools (Eloqua, or other Oracle software a plus)
  • 1+ years’ of office experience

Responsibilities

  • Build audiences within our email service provider (Eloqua) as well as our customer data platform (Unity). These audiences will be using a variety of engagement and demographic fields requested by the various marketing teams.
  • Create automated journeys for specific points in user lifecycles (Onboarding, Re-engagement, etc.)
  • Help monitor and maintain deliverability standards to ensure our emails wind up in user’s inboxes.

Benefits

  • A competitive compensation package
  • Paid annual vacation, holiday and sick time off
  • Comprehensive health plans including medical, dental and vision
  • Competitive 401(k) investment options and generous company matching program
  • Life insurance
  • Commuter benefits
  • Employee referral awards
  • Tuition reimbursement
  • Training opportunities through industry-recognized programs
  • A creative and passionate workplace and a fun, collaborative team environment
  • Three Week “Work from Anywhere” benefit, to ensure work life balance
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