E-Commerce Manager

Ring's End, Inc.•Stratford, CT

About The Position

As a leader, the primary job is to inspire greatness in the team by serving as a coach who consistently helps people to be happy, great human beings, who do great work. The role of the E-Commerce Manager is to provide oversite of the Company's website (RingsEnd.com), the employees and outside vendors who work with the site. Responsibility is to manage the operation of the RingsEnd.com sales operation including the digital product catalog and the B2B customer portal. Management of the website performance, coordination of logistics and customer service, and work closely with internal teams including, but not limited to Marketing, Purchasing, Sales, Credit, and Dispatch. The incumbent collaborates with external vendors for search engine optimization (SEO), website development, email marketing, and shipping services while leading projects and developing team skills to support continued E-Commerce growth.

Requirements

This position requires the incumbent to be flexible and adaptable to the changes rapidly effecting the position.
A deep knowledge of Ring's End Products and Services is required along with strong project management, organizational and problem-solving skills.
A strong understanding of SEO, email marketing, and digital merchandizing strategies is crucial to position and department success.
Experience analyzing website performance, sales metrics, and customer behavior, and familiarity with B2B e-commerce platforms and customer portals.
A positive, supportive attitude will be critical in building an effective team, requiring clear concise communication for employees and vendor collaboration.
Knowledge of logistics, order fulfillment, and shipping carriers (parcel and LTL).

Responsibilities

Manage and optimize the Ring's End's e-commerce platform to drive online sales growth and lead generation.
Monitor sales performance, site metrics, and customer behavior to identify opportunities for improvement.
Develop strategies to increase conversion, average order value, and customer retention.
Oversee pricing consistency, promotions, and merchandising across the digital platform.
Maintain and improve the online product catalog including product data, descriptions, specifications, images, and categorization.
Ensure accuracy and completeness of product information across all digital channels.
Coordinate with buyers and marketing to launch new products and manage seasonal updates.
Manage and continuously improve the B2B customer portal experience.
Work with internal teams to ensure customers have access to pricing, account information, payments, and ordering tools.
Collaborate with developers and digital vendors to maintain and enhance the e-commerce website.
Lead website improvements including functionality, UX/UI, performance optimization, and SEO.
Coordinate digital projects such as platform enhancements, integrations, and feature development.
Coordinate shipping and fulfillment operations with internal teams and external shipping vendors.
Manage relationships with common carriers, LTL providers, and other logistics partners.
Work with stores, warehouse and shipping teams to ensure efficient order processing for both Will Call and Delivery.
Oversee online customer service operations including order inquiries, issue resolution, and post-purchase support.
Implement processes to ensure high-quality customer experience across digital channels.
Lead and manage the e-commerce team responsible for website development, product catalog management, order fulfillment coordination, and digital customer service.
Establish clear performance expectations, priorities, and workflows to ensure efficient execution across web operations, logistics coordination, and customer support.
Coach and develop team members to build technical, operational, and customer service capabilities that support continued growth of the online business.
Coordinate cross-functional collaboration between the e-commerce team, Marketing, Buyers, Store Operations, and Shipping to ensure alignment on digital initiatives
Identify opportunities to improve processes, automation, and team structure to increase efficiency and scalability of e-commerce operations
Foster a collaborative, customer-focused culture that supports problem solving, accountability, and continuous improvement.