E-Commerce Manager - Marshall Retail Support Center

Runnings•Marshall, MN

66d•$80,000 - $110,000•Onsite

About The Position

This leadership position is an in-person role at our headquarters in Marshall, MN. Key Responsibilities: Online Sales Management: â¯Develop and execute comprehensive e-commerce strategies to increase online sales and improve customer engagement. This includes overseeing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and fulfillment. Website Optimization: â¯Manage and optimize the company’s website, ensuring it is user-friendly, visually appealing, and optimized for conversions. Implement A/B testing and other optimization techniques. Advance visibility in search engines, drive organic traffic, and increase sales by improving SEO, SEM, faceted navigation, and visitor journey emails. Digital Marketing: â¯Collaborate on marketing efforts, especially by driving Email, SMS, Google Ads/GMB/Performance Max, and Facebook Advantage+ Shopping campaigns through content creation, scheduling, and engagement across various platforms. Vendor & Automation Management: â¯Leverage and manage vendors and marketing automation tools to streamline campaigns, improve website performance, and enhance customer communication. Inventory Management: â¯Coordinate with the purchasing team to ensure product availability and manage stock levels. Data Analysis: â¯Analyze performance metrics to assess site effectiveness, identify trends, and make data-driven decisions for continuous improvement. Cross-Functional Collaboration: â¯Collaborate with cross-functional teams, including Marketing, Buyers, IT, Operations, and Customer Service, to ensure alignment on e-commerce initiatives. Customer Experience: â¯Enhance the online customer experience by leading customer service and fulfillment execution, addressing any issues or inquiries promptly. Team Supervision and Development: â¯Cultivate and lead a team that drives engagement and performance, providing support and development to your team. Industry Trends: â¯Stay updated on industry trends, emerging technologies, and the competitive landscape to inform strategic decisions.

Requirements

Bachelor's degree in Marketing or a related field or equivalent experience.
4-7 years of eCommerce experience with a proven record of developing sales growth strategies.
Proven experience in e-commerce management, preferably in the retail industry.
eCommerce platforms knowledge including integration layers across enterprise technology stacks (PIM, CMS, CDP, CRM, etc.).
Strong technical understanding of web applications and experience with large PIM catalogs.
Proficiency with e-commerce platforms and website analytics tools (e.g., Google Analytics).
Strong understanding of digital marketing strategies and tools.

Nice To Haves

Magento and Horizon expertise is a plus.

Responsibilities

Develop and execute comprehensive e-commerce strategies to increase online sales and improve customer engagement.
Oversee the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and fulfillment.
Manage and optimize the company’s website, ensuring it is user-friendly, visually appealing, and optimized for conversions.
Implement A/B testing and other optimization techniques.
Advance visibility in search engines, drive organic traffic, and increase sales by improving SEO, SEM, faceted navigation, and visitor journey emails.
Collaborate on marketing efforts, especially by driving Email, SMS, Google Ads/GMB/Performance Max, and Facebook Advantage+ Shopping campaigns through content creation, scheduling, and engagement across various platforms.
Leverage and manage vendors and marketing automation tools to streamline campaigns, improve website performance, and enhance customer communication.
Coordinate with the purchasing team to ensure product availability and manage stock levels.
Analyze performance metrics to assess site effectiveness, identify trends, and make data-driven decisions for continuous improvement.
Collaborate with cross-functional teams, including Marketing, Buyers, IT, Operations, and Customer Service, to ensure alignment on e-commerce initiatives.
Enhance the online customer experience by leading customer service and fulfillment execution, addressing any issues or inquiries promptly.
Cultivate and lead a team that drives engagement and performance, providing support and development to your team.
Stay updated on industry trends, emerging technologies, and the competitive landscape to inform strategic decisions.