E-Commerce Content Specialist

Brunswick Boat Group • Chicago, IL

11h • $66,500 - $95,750 • Hybrid

About The Position

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: Position Overview: We are seeking a creative and detail-oriented Content Specialist to join our Amazon COE team. This role is responsible for developing, curating, and managing high-impact content that supports retail marketing initiatives for all brands, enhances customer engagement, and drives brand consistency across retail channels. The ideal candidate will have a strong background in content management, digital merchandising, and has managed 1P Amazon and Walmart product detail pages. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 2–4 years of experience in content creation, preferably in a retail or consumer goods environment.
• Strong writing, editing, and storytelling skills.
• Proficiency with content management systems (CMS), digital publishing tools, and basic graphic design platforms.
• Understanding of SEO, digital marketing, and retail merchandising principles.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice To Haves

• Content mapping and experience with these tools is a plus.

Responsibilities

• Content Creation & Management Working on timelines, collaborate with brand and channel marketing to create channel specific briefs to update PDPs and support new product launches and refreshes.
• Collaborate with cross-functional teams to ensure content aligns with brand guidelines and retail strategies.
• Understand retailer requirements and work with Digital Shelf team to streamline content playbook and process improvement.
• Retail Enablement Support Partner with Divisional teams to support product launches, seasonal campaigns, and promotional initiatives.
• Own and maintain brand stores, updating on a regular cadence.
• Content Strategy & Planning Maintain an editorial calendar aligned with retail marketing priorities.
• Monitor content performance and make data-driven recommendations for improvement.
• Become the expert on Amazon / Walmart content best practices and new options, continually educating and advocating for tests.
• Support the launch of PIM and content syndication tools.
• Work with COE Analyst to test content variations and improvements impact on conversion.
• Stakeholder Collaboration Liaise with channel and sales to gather insights and ensure content meets business needs.
• Act as a brand steward, ensuring consistency across all retail-facing materials.
• Manage IDQ and content scores and provide regular report outs.

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees