E-Commerce Consultant

Forma

3d•Remote

About The Position

As an E-commerce Consultant at Forma, you will drive strategy, execution, and performance across our digital commerce ecosystem. This role sits at the intersection of eCommerce, merchandising, growth, and is responsible for unlocking revenue, improving conversion, and scaling marketplace/vendor strategies. You will act as a strategic advisor and hands-on operator, working cross-functionally with product, marketing, partnerships, and engineering to build and optimize a best-in-class commerce experience.

Requirements

8+ years in eCommerce, digital strategy, or consulting
Experience in DTC, marketplace, or omnichannel environments
Strong analytical mindset with experience in funnel analytics and experimentation
Deep understanding of eCommerce best practices (merchandising, CRO, lifecycle)
Ability to operate both strategically and tactically

Nice To Haves

Background in both 0>1 and 1>10 environments is ideal
Experience managing or influencing vendor/partner relationships

Responsibilities

Own end-to-end eCommerce performance, including conversion, AOV, and revenue growth
Analyze funnel performance and identify opportunities across acquisition → conversion → retention
Define and track KPIs; translate insights into actionable recommendations
Lead digital merchandising strategy (assortment, placement, promotions)
Optimize onsite experience, including landing pages, navigation, and product/vendor pages
Develop and test personalization and recommendation strategies
Partner with the existing team to improve vendor mix and assortment strategy based on customer demand and business goals
Identify opportunities to drive additional value through strategic partnerships (e.g., exclusives, promotions, co-marketing)
Introduce structure for vendor prioritization and roadmap planning
Design and execute A/B tests and growth experiments
Partner with marketing to drive lifecycle and retention strategies
Optimize campaigns to increase repeat purchase and customer lifetime value
Collaborate with product and engineering to define roadmaps and requirements
Partner with analytics to build a single source of truth for performance
Influence stakeholders and leadership with clear, data-driven recommendations