The position involves leading daily e-commerce operations across major platforms such as Amazon, Walmart, Instacart, Costco, Safeway, and Target. Responsibilities include conducting content and PDP audits, managing Brand Store updates, and maintaining various performance scorecards and pacing tools. The role also encompasses commercial planning and financial management, where collaboration on promotional planning and trade spend tracking is essential. Additionally, the position requires managing paid media and advertising efforts, including planning, launching, and optimizing campaigns across multiple platforms. Reporting, insights, and communication are key components, with expectations to prepare detailed performance insights and conduct competitive benchmarking. The role also involves strategy and innovation, where piloting new retail media formats and developing audience strategies are crucial. Cross-functional collaboration with various teams is necessary to ensure media plan alignment and effective communication with platform partners.