Downstream Marketing Manager - Operating Room

Stryker•Flower Mound, TX

24d•Hybrid

About The Position

Join Stryker Communications BU as a Downstream Marketing Manager and help architect the operating room of the future! Stryker Communications is committed to making health care better by partnering with healthcare providers to integrate and optimize communication, workflow, and growth in operating rooms (OR). Stryker’s iSuite delivers on this commitment by creating opportunities for improved OR efficiencies and, ultimately, by enabling the best experience for health care providers and their patients. This position in based in Flower Mound, TX and you will be required to travel up to 30%of the time. What you will do: Competitive Intelligence & Market Insight Collaborate with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics Understand healthcare construction trends and educate salesforce on strategy to sell Stryker Comm and combat competitors. Healthcare Construction / Communications-Specific Positioning Work with Healthcare construction partners to support positioning of Stryker Communications portfolio offerings in the marketplace. Leadership, Coaching & People Management Serve as a peer leader to Product Managers, contributing to portfolio-level strategy development and growth initiatives. Provide onboarding, mentorship, and ongoing coaching to Product Managers and marketing personnel, sharing best practices and supporting effective integration into the organization’s culture. Lead, direct, and evaluate the performance of subordinate marketing employees, aligning efforts to critical business objectives and results. Downstream Strategy Ownership & Decision Authority Provide input and recommendations on overall Downstream marketing strategy, human resources, and tactical execution May serve as decision maker on matters related to downstream initiatives, as well as defines and executes downstream product marketing strategy for assigned Stryker Comm products to achieve divisional revenue goals within allocated budget. Product Launch, GTM & Growth Execution Develop and executes innovative go-to-market plans, including positioning, messaging, segmentation, pricing, account targeting, promotion, and field and customer education. Define product strategies and value propositions that drive customer engagement, loyalty, and sustainable market growth. Sales Enablement, Field & Customer Engagement Build and maintain strong customer relationships by partnering with physicians and the field sales organization; represents the product portfolio in key customer engagements to gain market insight, support clinical practice, implement programs, and drive product preference and market share. Financial, Pricing & Business Performance Provide advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results Partner with finance and upstream marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget Other responsibilities Effectively manage key vendor and agency relationships and work activity Adhere, without exception, to corporate compliance and ethics policies

Requirements

8+ years of work experience
Bachelor’s degree (in marketing, or related discipline preferred)
2 years of direct or indirect people leadership

Nice To Haves

Experience in Operation Room- OR- renovations
Experience working with medical devices
Familiarity with Operating Rooms - OR- integrations and/or communications portfolio
Capital sales cycle experience
Familiarity with design and build process for healthcare construction
Excellent public speaking experience
Experience crafting innovative solutions for complex problems

Responsibilities

Competitive Intelligence & Market Insight Collaborate with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics
Understand healthcare construction trends and educate salesforce on strategy to sell Stryker Comm and combat competitors.
Healthcare Construction / Communications-Specific Positioning Work with Healthcare construction partners to support positioning of Stryker Communications portfolio offerings in the marketplace.
Leadership, Coaching & People Management Serve as a peer leader to Product Managers, contributing to portfolio-level strategy development and growth initiatives.
Provide onboarding, mentorship, and ongoing coaching to Product Managers and marketing personnel, sharing best practices and supporting effective integration into the organization’s culture.
Lead, direct, and evaluate the performance of subordinate marketing employees, aligning efforts to critical business objectives and results.
Downstream Strategy Ownership & Decision Authority Provide input and recommendations on overall Downstream marketing strategy, human resources, and tactical execution
May serve as decision maker on matters related to downstream initiatives, as well as defines and executes downstream product marketing strategy for assigned Stryker Comm products to achieve divisional revenue goals within allocated budget.
Product Launch, GTM & Growth Execution Develop and executes innovative go-to-market plans, including positioning, messaging, segmentation, pricing, account targeting, promotion, and field and customer education.
Define product strategies and value propositions that drive customer engagement, loyalty, and sustainable market growth.
Sales Enablement, Field & Customer Engagement Build and maintain strong customer relationships by partnering with physicians and the field sales organization; represents the product portfolio in key customer engagements to gain market insight, support clinical practice, implement programs, and drive product preference and market share.
Financial, Pricing & Business Performance Provide advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results
Partner with finance and upstream marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget
Effectively manage key vendor and agency relationships and work activity
Adhere, without exception, to corporate compliance and ethics policies