Downstream Marketing Manager- ASC Market

Stryker•Tempe, AZ

8d•Hybrid

About The Position

We are seeking a dynamic Marketing Manager to develop go to market strategies for Stryker's Sustainability Solutions. This individual will be responsible for driving the annual marketing strategy with emphasis on ASC market. The role requires building strong relationships with customers and collaborating closely with the sales team to deliver impactful results. Success in this position demands comfort in a fast-paced, competitive environment and the ability to balance multiple priorities with excellence. In this role you will be required to travel up to 30%, some months are heavier that other based on trade shows. Relocation assistance is available for candidates open to relocating near Tempe, AZ. Cut cost with reprocessing at your ASC | Stryker

Requirements

Bachelor’s degree required
8+ years of work experience required
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Healthcare industry experience
Proven ability to create commercial strategies
Value propositions, targeted segmentation

Nice To Haves

MBA preferred
5+ years medical device or marketing/sales experience
Experience in reprocessing
Experience in change management
Sales of medical devices
Experience in ASC markets

Responsibilities

Competitive and Customer Insights
Able to interpret competitive analysis and incorporate into marketing strategies across different channels (ASC, Distribution)
Compares, contrasts, and anticipates the different types of competition that will be faced in the future.
Monitors market activity, penetration and competitive wins or losses against key competitors.
Tailors marketing strategies to meet both current and future customer needs.
Value Prop Segmentation
Drives segmentation methods to improve commercial efficiency.
Ensures ASC-specific messaging is tailored, aligned with, and reinforces broader business priorities and key messages.
Executes on the segmentation variable and seeks evidence that focus on the segmentation variable delivers competitive advantage.
Value Prop Targeting & Positioning
Leads the value proposition development work including the following components: customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value.
Develops clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
Marketing Objective
Understands loyalty composition of the customer base.
Understands market dynamics that may impact Marketing Objectives in the future and makes proactive recommendations to marketing strategy anticipating future market.
Strategic Objective
Defines opportunity and estimates effort to target the various ownership structures within the ASC market.
Continually monitors and evaluates current market strategy and makes recommendations on new source of volume strategies.
Effectiveness Measurement
Establishes metrics and goals/success criteria and milestones.
Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.
Other
Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
Demonstrates financial acumen.
Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
Able to routinely make decisions which may affect immediate operations and have a divisional impact.