Domain Specialist - Adobe Enabled B2B Marketing Operations

Blue Acorn iCi

About The Position

The Domain Specialist brings deep understanding of how marketing teams operate and applies that context to Adobe-enabled solutions. This role works closely with stakeholders using AEP, RTCDP, CJA, and AJO to ensure solutions align with real marketing workflows, planning cycles, and execution models—particularly in B2B environments. The Domain Specialist focuses on how Adobe platforms are used by marketers and helps translate business needs into actionable, adoption-ready requirements.

Requirements

Experience working directly with Adobe marketing platforms in campaign, journey, or audience execution
Strong understanding of B2B marketing operations and how MarTech supports them
Ability to translate qualitative business input into structured Adobe-ready requirements
Experience supporting campaigns, journeys, or audiences built in AJO, RTCDP, or Marketo
Strong facilitation and cross-stakeholder communication skills

Nice To Haves

Experience working in federated or global marketing organizations
Familiarity with Adobe governance concepts (data usage, consent, role-based access)
Experience supporting Adobe adoption or enablement initiatives

Responsibilities

Engage marketing stakeholders to understand how Adobe platforms are used in day-to-day execution
Translate marketing needs into clear requirements for AEP, RTCDP, CJA, and AJO use cases
Provide context on B2B marketing realities, including multi-stakeholder journeys and shared ownership
Partner with teams to support use-case execution, pilots, and experimentation in Adobe tools
Help define hypotheses, success criteria, and learning objectives for Adobe-based test-and-learn initiatives
Identify adoption considerations such as roles, handoffs, governance, and enablement needs
Contribute execution-level insights to advisory discussions and roadmap planning