Division Vice President, GM – National Chains & Control States

Pernod Ricard

17d • Hybrid

About The Position

At Pernod Ricard USA, we have accelerated and transformed our organization around experiences of conviviality, placing the consumer at the heart of our business model. The Division Vice President, GM – National Chains & Control States will lead the creation, delivery, and performance management for our National Chain Customers and Control States region for our portfolio of products. This role will also have the opportunity to shape a high-impact team, with 28 people sitting across the control and chain team within PRUSA. This position reports directly to the Chief Commercial Officer of PR USA. The scope of this role includes full establishment and overseeing of a spirit portfolio, which currently generates $1BN in NNS, with a goal of increasing to $1.5BN by the end of FY28. The primary responsibility will be focusing on the ‘8 to be Great’ portfolio including Jameson, Malibu, The Glenlivet, Skrewball, Código, Jefferson, Absolut, and Kahlua. The Division Vice President, GM – National Chains & Control States will lead Pernod Ricard USA’s National Chains and Control States divisions, driving strategy and performance across the company’s portfolio of spirits, wine, and champagne. This executive will oversee a large, diverse team, develop and execute data-driven growth strategies, and manage key distributor and customer relationships to grow value share above market. As a key member of the Commercial Leadership Team, this leader will act as the voice of the National Chains and Control States businesses, ensuring strategic alignment, operational excellence, and a collaborative, high-performance culture across divisions. The ideal candidate must possess the gravitas and ability to balance strategic influence with both soft and firm negotiation skills.

Requirements

• Bachelor’s degree required; MBA preferred.
• 15–20+ years in senior commercial leadership within the Spirits or wider alcohol industry
• Deep understanding of distribution networks, route-to-market (RTM) strategies, and brand portfolio management in the U.S. beverage alcohol market.
• Minimum 8 years in senior leadership roles, such as Vice President or General Manager with demonstrated experience managing a P&L at scale.
• Proven track record of developing and executing business strategies that drive growth for underperforming brands or categories.
• Success managing large P&L operations and driving market-beating growth.
• Extensive experience with national chain account management and distributor partnerships in the U.S. market.
• Demonstrated expertise in developing and executing complex commercial strategies.
• Strong history of leading large, diverse teams in a matrixed environment.
• Must have solid experience developing strategies from insight to execution.
• Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external partners.
• Must have experience managing P&L metrics and be adept at business performance including budget management.
• Strategic Vision: Ability to translate market and consumer insights into actionable strategies.
• Financial Acumen: Deep understanding of P&L, budgeting, and ROI analysis.
• Leadership: Proven ability to inspire, coach, and develop high-performing teams.
• Influence & Collaboration: Skilled at building cross-functional and external partnerships to achieve shared objectives.
• Bold & Agile Mindset: Comfortable driving transformation and innovation in a dynamic market.
• Consumer Centricity: Strong grasp of shopper marketing, category leadership, and customer engagement strategies.
• Personal Attributes Ability to inspire confidence and set a clear strategic vision for the organization.
• Focused on delivering measurable outcomes and exceeding market expectations.
• Commitment to fostering diversity and inclusion within the workplace.
• Capable of navigating a rapidly evolving market and experimenting with innovative approaches.

Responsibilities

• Strategic Leadership & Growth Define and execute a unified strategy for National Chains and Control States across dedicated brands and channels.
• Drive a focused refresh for our ‘8 to be Great’ brands ensuring that they gain the necessary attention and support to maximize their potential.
• Develop annual business plans, including innovation launches and strategic initiatives, to consistently beat market performance.
• Align divisional strategies with Pernod Ricard goals, ensuring synergy between field sales, brand teams, finance, and senior leadership.
• Customer & Distributor Management Build and maintain senior-level relationships with key national chain customers and distributor executives.
• Partner with distributor leadership to ensure optimal execution, pricing compliance, and market penetration particularly in the PRUSA dedicated control states team.
• Develop shopper-centric programs to enhance customer engagement and category leadership.
• Improve the execution of ‘Targeted Elevate’ and ‘Execute’ brands at the chain level, working closely with key retailers to build stronger relationships, broader distribution and improved velocity.
• Increase PRUSA's scale with retailers by offering a broader portfolio, leading to enhanced category partnership opportunities and more impactful retail executions.
• Maintain the balance between Chains and non-Chains resourcing, allocations, and growth plans.
• Cultivate and maintain key relationships with Executive stakeholders across the Distributor organization.
• Drive and motivate distributor team to deliver PR USA targets with robust performance management.
• Advocate for PR USA portfolio needs and influences effective ways of working with distributors in assigned regions.
• Assist in PR-Distributor Corporate discussions / ensure synergy across Divisions.
• Review LMF usage appropriateness and resourcing tradeoffs to drive PR USA advantage.
• Financial & Operational Accountability Manage region spending budgets and forecasts to ensure timely and accurate information is available for key executive decision making.
• Manage dedicated division at SGWS’ structure costs.
• Ensure compliance with brand pricing strategies through consistent interaction with RGM and Finance.
• Drive forecasting accuracy and process in coordination with CPO, S&OP, Corporate Finance, and Area Leads / State Managers.
• Drive data-driven decision-making through enhanced reporting, forecasting accuracy, and ROI analysis.
• Ensure disciplined budget management, balancing investment efficiency with performance delivery.
• Team Leadership & Development Lead and inspire a large, multi-functional team, fostering a culture of collaboration, inclusion, and accountability.
• Establish clear objectives and key results to drive performance and engagement.
• Mentor and develop senior leaders, building a strong talent pipeline to support business growth.
• Ensure the team is equipped with the tools and training necessary to execute the RTM strategy effectively and deliver outstanding results.
• Set consistent performance standards to drive beating the market and promote the consistent use of management dashboards to drive business decisions and monitor compliance / progress against goals.
• Be a high contributing member of the Commercial Leadership Team bringing effective communication skills and a positive mindset to leadership meetings.
• Innovation & Strategic Initiatives Lead cross-functional projects including digital marketing, shopper insights, and commercialization process optimization.
• Integrate Revenue Growth Management (RGM) strategies and improve program effectiveness and promotional ROI.
• Champion transformation and operational simplification to drive speed, agility, and executional excellence.

Benefits

• We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week.
• We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees