Division of Student Life Social Media Lead

University of Iowa • Iowa City, IA

66d • Onsite

About The Position

The Division of Student Life seeks a Social Media Lead who can create strong social media content, pitch creative ideas, develop and execute content plans that support and align with the Division's strategic communications plan. The position will accurately research, organize and interpret information, and assist in the coordination/preparation of strategic communications plans, including content plans. They will exercise strong knowledge and proficient use of social media channels including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube. The Social Media Lead will exhibit sound judgement as it relates to all forms of communication. We encourage candidates to demonstrate their qualifications in their resumes and social media samples. This position is responsible for supporting and implementing the Iowa GROW program with student employees as a part of our commitment to student success. About the Division of Student Life: The Division of Student Life is comprised of staff that embrace new ideas and thoughts, works together to keep our students safe, and provides them with life-changing experiences. The Division of Student Life includes 15 departments that span from Recreation Services to the Office of Leadership, Service and Civic Engagement and everything in between. We believe in working together as one team to achieve our mission: fostering student success by creating and promoting educationally purposeful services and activities within and beyond the classroom.

Requirements

• Bachelor's degree in strategic communications, marketing, journalism, or related field or an equivalent combination of education and related experience.
• Experience (typically 1-3 years) in communications, marketing, or public relations.
• Extensive knowledge of marketing channels including public relations, web and social media. Demonstrated experience developing and executing communications plans. Working knowledge of social media analytic tracking. This should include experience writing professionally for a variety of platforms (print, web, social media, etc.).
• Demonstrated vision, initiative, and ability to work as part of a team.
• Superior written, verbal, and interpersonal communications skills. This includes the ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Experience creating and maintaining a welcoming and respectful environment.
• Extensive ability to manage multiple concurrent projects or activities, effectively judging priorities and allocation of time.
• Working knowledge of Microsoft Office suite software programs (i.e. Word, Excel, Outlook, PowerPoint).
• Demonstrated experience managing social media presence for large organization(s).

Nice To Haves

• Previous experience in higher education or student services.
• Previous supervisory experience, preferably including supervision of student employees.
• Familiarity and experience with working in a college or university setting.
• Three (3) or more years of related experience
• Working knowledge of Adobe Creative Suite software programs.
• Working knowledge of automated work order systems to manage multiple, concurrent projects.
• Some experience with planning and execution of large initiatives.

Responsibilities

• Manages, writes, edits, and produces social media communications for designated channels.
• Develops annual strategic social media plans for each of the areas they represent.
• Produces and executes planned and unplanned social media content around campus wide events as they happen.
• Establishes guidance for the Division of Student Life's social media presence.
• Collects, interprets, and shares analytics regarding social media presence.
• Counsel divisional partners on social media best practices.

Benefits

• Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies.
• Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists.
• Grow professionally with advanced training, leadership development, and tuition assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Number of Employees: 5,001-10,000 employees