Distribution Execution Manager - Military

Black Rifle Coffee Company

About The Position

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it. Job Summary The Distribution Execution Manager – Military is responsible for driving sales growth, execution excellence, and distribution expansion across key U.S. military bases. This role focuses on field-level execution through strong relationships with DECA Commissaries, Exchange leadership, distributors, and key partners such as KDP. The ideal candidate thrives in a fast-paced, relationship-driven environment, is highly organized, and has a passion for serving the military community while representing the BRCC brand on base. Job Details

Requirements

Experience working with DECA, Exchange systems, or military sales channels strongly preferred.
Proven track record of achieving sales goals and driving execution excellence.
Strong relationship-building, communication, and negotiation skills.
Comfortable with heavy travel (approximately 75%) and working independently in the field.
Highly organized, with strong attention to detail and ability to manage multiple priorities.
Passion for the BRCC mission and serving the military and veteran community.
This is a full-time position and may require long hours and may require weekend and nights work per events.
75% travel (3 days per week in field).
While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment.
Specific vision abilities required by this job include close vision requirements due to computer work.
Light to moderate lifting is required.
Ability to uphold the stress of traveling.
Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.
Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
Ability to work in a confined area.
Ability to sit at a computer terminal for an extended period of time.

Responsibilities

Achieve sales and distribution goals across the Top 20 military bases, with focus on product visibility, availability, and promotion.
Drive off-shelf sales and merchandising execution within DECA Commissaries and Exchanges.
Partner with KDP and distributor networks to ensure alignment on execution priorities and volume goals.
Act as the field lead for new product launches, ensuring flawless execution and distribution setup.
Track and report base-level performance metrics, providing insights and recommendations to optimize sell-in and sell-through.
Build and maintain strong relationships with base General Managers, DECA leadership, and Exchange decision-makers.
Serve as the key point of contact between BRCC, distributors, and store-level personnel to drive alignment and action.
Navigate complex multi-agency environments to secure placement and promotional opportunities for BRCC products.
Coach, train, and lead distributor and third-party partners on the BRCC portfolio, sales priorities, and base access procedures.
Collaborate with distributors to plan and execute promotional calendars, manage inventory, and maximize order flow.
Support paperwork, compliance, and authorization processes to ensure all SKUs are set up correctly and ready for sale.
Develop and execute joint business plans with key distribution partners to drive incremental growth.
Identify new base-level opportunities and work cross-functionally to unlock full channel potential.
Support the Director of Sales – Military with planning, forecasting, and performance reviews.
Conduct regular business reviews with distributors and commissary partners to drive accountability and results.