Director, Workers Compensation Business Development

Phoenix Physical Therapy•Lower Paxton Township, PA

About The Position

Lead business growth initiatives across the Workers’ Compensation sector by identifying new markets, generating leads, and building strategic partnerships with employers and payors in the states Phoenix and its affiliates operate. Responsible for sourcing and nurturing referral relationships, analyzing market and performance data, and developing strategic plans to expand revenue and profitability. Works cross-functionally to ensure growth initiatives support overall business objectives.

Requirements

Bachelor’s degree in marketing, sales, communications and/or public relations preferred.
Work experience in physical therapy environment or workers compensation required.
Knowledge of sales, marketing, public relations, and/or communications required.
Worker’s Compensation experience required.
Proficiency with Microsoft Office tools with a sharp technical aptitude
Ability to communicate effectively and professionally with a wide variety of people
Strong organizational skills with attention to detail and accuracy
Ability to handle multiple tasks in a busy environment

Responsibilities

Identify new business opportunities, revenue sources, markets, on-site visits and distribution channels for Workers’ Compensation services
Develop and maintain a database of sales targets through referrals, cold calling, email, direct mail, and in-person networking
Maintain and grow relations with TPAs, Insurance Company’s, Nurse Case Managers etc.
Engage in direct marketing and sales contact with referral sources, industry representatives, and insurance professionals to increase brand awareness
Cultivate and strengthen relationships with brokers, agents, employers, payors, physicians, and other referral partners to grow the client base
Serve as liaison between outpatient offices and referral targets to facilitate ongoing communication and service alignment
Build and execute growth strategies to increase market share and profitability
Analyze market trends, competitor activities, and industry shifts to inform business decisions
Track key performance indicators (KPIs) and sales pipeline activity
Maintain accurate records of all prospecting efforts, presentations, follow-ups, and outcomes (wins and losses)
Develop action plans based on performance data and reporting
Act as a subject matter expert in Workers’ Compensation products, services, and markets
Train Community Relations Liaisons, DCOs and Clinic Directors on Workers’ Compensation sales strategies and industry knowledge
Create and deliver compelling presentations tailored to targeted audiences
Ensure full compliance with local, state, and federal regulations governing the marketing and sale of Workers’ Compensation services
Attend industry-related networking events to generate leads and increase company visibility
Frequent travel required to attend meetings, and events with employers and payors
Perform other duties as assigned