Director, Web Technology

RUF • New Brunswick, NJ

9h • $110,000 • Hybrid

About The Position

Reporting to the Senior Director, Digital Engagement Technology, the Director, Web Technology oversees and enhances the Rutgers University Foundation (RUF) and Rutgers University Alumni Association (RUAA) web presence, including websites, events platforms, and giving sites. Essential Functions Manage the organization’s websites, including the primary website, giving site, and event registration system. This includes executing a strategy for RUF and RUAA web properties, as well as maintaining and updating RUF and RUAA websites to ensure compliance with university, foundation, and legal requirements. The Director will also oversee the creation of landing pages, microsites, complex event registrations, fund links, and forms as needed. Assist with web redesign process for RUF and RUAA sites as needed, including evaluation of site functionality and aesthetics, vendor search and selection, collaboration across organization on business goals and audience needs, and implementation. Create event and website templates and other resources to empower brand ambassadors to promote programs and initiatives on behalf of the organization. Document, promote, and train partners on policies and best practices. Train partners to make edits to web pages, as needed. Ensure websites are updated in collaboration with the Leadership as well as the Marketing Communications creative team, social media team, and email team efforts. Lead discussions in website design best practices to ensure that design advances RUF and RUAA priorities. Stay abreast of best practices and emerging trends in content development and personalized web content. Establish and manage website analytics frameworks to monitor performance, interpret user behavior, and generate actionable insights that inform strategic updates and enhancements. Manage and improve organic search engine performance and goal setting based on click-through rates, traffic, and conversions. Stay up-to-date with the latest trends and changes using Google Analytics, Search Engine Optimization, and major search engines. Manage the web tech team, including a full-time employee and contractors. Manage vendor relationships as needed. Other duties, as assigned. Competency Aptitudes Leadership Lead a comprehensive strategy for a department/project/program Demonstrate the ability to successfully manage and lead a team in a way that maximizes potential of each team member Autonomy Manage an implementation team and projects/program with moderate supervision from leadership Set goals, manage budgets, and meet deadlines for themselves and the team Contribute to initiatives or projects that span multiple organizations or units Complexity Partner with other peer directors and department leads across the organization Effectively up managing your supervisor and University partners across the enterprise Impact organization-wide outcomes by influencing at all levels to include RU/RUF executive leadership Able to devise and execute increasingly complex projects Set department/project/program direction and approach in partnership with leadership Able to adapt to changing situations and different fundraising partners Responsible for a pan-University philanthropic initiative Lead operations for a department/program Strategy Define and oversee strategy for department/project/program Demonstrate the ability to set priorities and determine strategy for department/project/program, including staffing and budgets

Requirements

• A Bachelor of Arts or Bachelor of Science in a related field and a minimum of at least three years of web management experience, ideally at institutions of higher education or non-profits in an integrated advancement division.
• Experience in optimizing content management tools for user experience, event management tools, and web technology (HyperText Markup Language (HTML), Cascading Style Sheets (CSS) ).
• Experience in establishing and maintaining system documentation, training materials, and user training.
• Experience with the following platforms and skills: Pantheon, WordPress, Drupal, HTML/CSS, website accessibility, and Google Analytics.

Nice To Haves

• Experience with event management platforms, Salesforce Commerce Cloud, Google Data Studio, General Data Protection Regulation (GDPR), and US marketing laws is preferred but not required.

Responsibilities

• Manage the organization’s websites, including the primary website, giving site, and event registration system.
• Execute a strategy for RUF and RUAA web properties, as well as maintaining and updating RUF and RUAA websites to ensure compliance with university, foundation, and legal requirements.
• Oversee the creation of landing pages, microsites, complex event registrations, fund links, and forms as needed.
• Assist with web redesign process for RUF and RUAA sites as needed, including evaluation of site functionality and aesthetics, vendor search and selection, collaboration across organization on business goals and audience needs, and implementation.
• Create event and website templates and other resources to empower brand ambassadors to promote programs and initiatives on behalf of the organization.
• Document, promote, and train partners on policies and best practices.
• Train partners to make edits to web pages, as needed.
• Ensure websites are updated in collaboration with the Leadership as well as the Marketing Communications creative team, social media team, and email team efforts.
• Lead discussions in website design best practices to ensure that design advances RUF and RUAA priorities.
• Stay abreast of best practices and emerging trends in content development and personalized web content.
• Establish and manage website analytics frameworks to monitor performance, interpret user behavior, and generate actionable insights that inform strategic updates and enhancements.
• Manage and improve organic search engine performance and goal setting based on click-through rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes using Google Analytics, Search Engine Optimization, and major search engines.
• Manage the web tech team, including a full-time employee and contractors.
• Manage vendor relationships as needed.
• Other duties, as assigned.

Benefits

• Office-centric hybrid work schedule
• Comprehensive medical
• Comprehensive no cost dental, and no cost vision insurance for employee and dependents
• 403(b) plan with matching employer contribution
• Accrual of three weeks of annual vacation time, in addition to five wellness days and fifteen sick days per year
• Nine holidays, as well as four floating holidays
• Significant tuition reductions
• Professional development is highly valued at the Rutgers University Foundation, where employees are encouraged to look across the organization to develop new skills and abilities for professional career progression.
• $40 monthly cell phone reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees