Director, Web & Content Strategy

Prudential Financial • Newark, NJ

33d • Hybrid

About The Position

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in over 20 countries, Prudential empowers customers worldwide to achieve financial security. The Business Prudential’s Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes. The Role We are seeking a Director, Web & Content Strategy to lead the team responsible for defining and delivering the content and experience strategy for Prudential.com. This role will oversee a team of Web & Content Strategists and Specialists, and will be accountable for ensuring a cohesive, optimized, and governed web experience that supports both growth and customer support objectives across the site. Reporting to the VP, Head of Web Strategy & Activation, this leader will help define the strategic vision for Prudential.com, manage the operating and engagement models for the team, and collaborate across Brand & Marketing and business units to execute end-to-end marketing strategies and campaigns. The Director will also lead SEO/AEO strategy and implementation, oversee website governance, and manage agency and vendor relationships for content creation. This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week. What you can expect: Define and drive the overall web and content strategy for Prudential.com, ensuring alignment with brand, business, and customer experience goals. Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability. Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards. Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows. Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities. Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs. Collaborate with cross-functional teams—including Product, Design, Technology, Analytics, and Marketing—to deliver cohesive, customer-centric web experiences. Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys. Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery. Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals. Monitor and analyze performance metrics to inform continuous improvement and strategic decision-making. Champion personalization strategies to deliver tailored experiences that drive engagement and conversion. Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy. Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives.

Requirements

• 8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity.
• Proven success in developing and executing enterprise-level web and content strategies in a regulated industry, preferably financial services.
• Expertise in SEO/AEO, content governance, and digital experience optimization.
• Strong leadership and team management skills, with experience building and scaling high-performing teams.
• Demonstrated ability to lead cross-functional collaboration and influence senior stakeholders.
• Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards.
• Strategic thinker with a track record of translating business goals into actionable digital strategies.
• Excellent communication and storytelling skills, with the ability to articulate complex ideas clearly and persuasively.
• Experience managing external agencies and vendors to deliver high-quality content and experiences.
• Passion for customer-centric design, financial literacy, and delivering meaningful digital experiences.

Nice To Haves

• Familiar with: Agile methodologies and working in cross-functional product teams.
• Personalization platforms and strategies.
• Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Gradial AI tools for content creation and optimization

Responsibilities

• Define and drive the overall web and content strategy for Prudential.com, ensuring alignment with brand, business, and customer experience goals.
• Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability.
• Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards.
• Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows.
• Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities.
• Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs.
• Collaborate with cross-functional teams—including Product, Design, Technology, Analytics, and Marketing—to deliver cohesive, customer-centric web experiences.
• Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys.
• Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery.
• Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals.
• Monitor and analyze performance metrics to inform continuous improvement and strategic decision-making.
• Champion personalization strategies to deliver tailored experiences that drive engagement and conversion.
• Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy.
• Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives.

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
• Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed