Director, Web and Brand Design

Salesforce•San Francisco, NY

About The Position

We're looking for a Director of Design to lead our web and brand design team to drive visual excellence across both online and offline touch points. In this role, you'll manage a team of eight talented designers while partnering closely with brand strategy, marketing, and product teams to deliver high-impact web, event, and marketing assets that bring the Slack brand to life. You'll also be responsible for the Slack brand design system, ensuring it is up to date, reflective of or overall brand strategies that draw closer connection with the Salesforce brand and is adhered to across all teams and vendors. The role is critical in driving a high bar for creative excellence while fostering strong cross functional partnerships with marketing leaders in Growth, PMM, Invoice as well as Product Design and Engineering and Salesforce creative leadership. You are the leader of Slack Design as should be seen as the go-to person for all visual questions, needs, and guidance.

Requirements

12+ years of design experience with 5+ years leading and scaling design teams, including experience managing managers
Mastery of web and brand design, with deep understanding of design systems, accessibility, responsive design, and emerging web technologies
Exceptional portfolio demonstrating strategic thinking, craft excellence, and measurable business impact
Proven ability to drive design strategy for complex, multi-stakeholder initiatives from vision through execution
Strong technical fluency with design and prototyping tools (Figma, Webflow, Adobe Creative Suite) and understanding of front-end development
Demonstrated success building and scaling design organizations, developing talent, and fostering inclusive, high-performing cultures
Executive presence with exceptional communication and storytelling abilities - able to influence and inspire at all levels of the organization
Strategic thinker who connects design decisions to business outcomes, user needs, and brand goals
Systems thinker who can balance short-term execution with long-term vision and organizational capability building
Thrives in ambiguity, complexity, and fast-paced environments; able to drive clarity and momentum
Proven ability to build trusted partnerships with senior leadership and drive alignment across diverse stakeholders
Track record of influencing product and business strategy through design thinking and customer insights
Experience leading through influence in matrixed organizations
Skilled at balancing advocacy for design excellence with pragmatic business decisions

Nice To Haves

Experience scaling design organizations at B2B SaaS or high-growth technology companies
Background leading brand transformation or evolution initiatives
Deep expertise in conversion optimization, experimentation, and growth design
Experience building and managing agency relationships and integrated campaign workflows
Thought leadership through speaking, writing, or contributions to the design community

Responsibilities

Partner with HR and Creative Leadership on workforce planning, compensation strategy, and organizational design
Set the strategic vision for web and brand design across Slack's digital ecosystem, defining how design drives business outcomes
Oversee and shape design strategy for major product launches, events, and flagship brand moments
Establish design principles, quality standards, and review processes that ensure craft excellence at scale
Drive innovation in web experiences while balancing brand consistency, conversion goals, and user needs
Build, lead, and scale a high-performing organization of web and brand designers, establishing clear team structure, roles, and career pathways
Develop and mentor design managers and senior ICs, creating a culture of excellence, innovation, and continuous learning
Define and evolve team rituals, operational cadences, and feedback mechanisms that drive both individual growth and collective impact
Lead strategic recruiting initiatives to build a diverse, world-class design organization that reflects our values and ambitions
Serve as a strategic partner to VP-level stakeholders across Brand & Creative, Product Marketing, Growth, Product Design, Engineering and Salesforce creative leadership
Shape go-to-market strategies and digital experiences that drive customer acquisition, engagement, and conversion
Build strong partnerships with Customer Acquisition, Growth, and Product teams to align on shared goals and metrics
Lead executive-level presentations and design reviews, influencing product and business strategy through design thinking
Collaborate with external agencies and partners to deliver integrated, best-in-class campaigns
Establish design operations frameworks that enable the team to deliver consistently excellent work efficiently
Drive capacity planning, portfolio prioritization, and resource allocation across competing initiatives
Define and implement design systems, documentation standards, and cross-functional workflows
Build measurement frameworks to demonstrate design impact on business and user outcomes
Champion process innovation and AI strategies that increase team velocity and quality