Director VP Digital Marketing eCommerce Growth
About The Position
Growth Marketing Director / VP Marketing, reporting to the Austin based CEO Founder. Our client is a profitable, founder-led D2C brand at the intersection of health, wellness, performance, safety protection and consumer goods/apparel. Their mission-driven products are trusted globally by professionals and consumers who depend on reliability, precision, and purpose-built design. As they continue to scale across eCommerce, retail, and international markets, they’re seeking a hands-on Digital Marketing & eCommerce Director / VP to own strategy, leadership, and growth execution across all paid, owned, and earned channels. This is a high-impact leadership opportunity for a data-driven digital expert who can build, lead, and optimize an integrated performance marketing ecosystem while collaborating with cross-functional partners in Product, Operations, and Creative. The Role Reporting directly to the CEO, you’ll lead a small, agile, and high-performing team to deliver sustainable growth, efficient customer acquisition, and retention. You’re not just a strategist — you’re a builder who thrives on rolling up your sleeves, testing, analysing, and optimizing. You’ll balance the creative with the analytical, driving measurable results through disciplined execution.
Requirements
- 7–15+ years in digital marketing and eCommerce leadership within high-growth consumer brands.
- Deep expertise across Google, Meta, Email/SMS, Affiliate, SEO, and performance analytics.
- Hands-on experience with Shopify, GA4, Looker Studio, and Amazon Seller Central.
- Proven success managing $5M–$25M+ annual marketing budgets and scaling brands to 8–9 figure revenue.
- Exceptional leadership, communication, and project management skills.
- Thrives in fast-paced, founder-led, mission-driven environments.
Nice To Haves
- Prior exposure to regulated or technical consumer product industries (health, safety, performance gear, or tactical).
- Familiarity with Entrepreneurial Operating System (EOS) or similar frameworks.
- Willingness to travel up to 10%.
Responsibilities
- Develop and own the integrated marketing strategy across all digital channels: paid, owned, and earned.
- Translate company growth objectives into actionable marketing plans, budgets, and KPIs.
- Build, mentor, and scale a team of high-performing specialists and external partners.
- Partner cross-functionally with eCommerce, Creative, Product, and Merchandising to deliver revenue and profit growth.
- Oversee Search, Shopping, and Performance Max campaigns. Propose keyword, bidding, and creative tests.
- Manage ad strategy, creative testing, and conversion optimization to improve ROAS.
- Design and optimize automations, segmentation, and A/B testing for retention.
- Manage partners via Impact, CJ, and Rakuten to expand reach and performance.
- Guide strategy, technical improvements, and collaboration with development to grow organic traffic.
- Evaluate and scale TikTok, YouTube, CTV, and other platforms where ROI potential is strong.
- Own performance dashboards across GA4, Shopify, and Looker Studio to track and visualize results.
- Lead a test-and-learn culture improving CAC, ROAS, MER, and LTV through experimentation and data insights.
- Analyse full-funnel data and customer journeys to identify conversion and retention opportunities.
- Work closely with creative teams to brief, review, and optimize ad assets, landing pages, and lifecycle campaigns.
- Coordinate new product launches, promotions, and cross-channel campaigns.
- Manage budgets, forecasts, and ensure profitable scaling of spend across digital ecosystems.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
