Director Value and Access Strategic Marketing: Distribution, Dispense, and Existing Brand Seaport MA

EMD Serono•Boston, MA

25d•Onsite

About The Position

The Director, Value and Access Strategic Marketing: Distribution, Dispense, and Existing Brand will develop and manage the pharmacy, and distribution strategy across EMD Serono’s portfolio. In addition, they will manage the market access strategy for EMD Serono’s established brands. This will require deep customer insight generation that leads to innovative customer dispensing and distribution solutions that elevate EMD Serono’s corporate image and relationships with leading pharmacies, wholesalers, specialty distributors, payers, health systems, and other access customers. Reporting to the VP of Value and Access Strategic Marketing, the Director will also be responsible for the support and execution of strategies and tactics that ensure broad payer coverage for EMD Serono’s established products across key channels (Commercial, Medicare, Medicaid, and Federal Channels) including market access pull-through strategies, tactics, and budget in collaboration with Managed Markets Account Management, Operations, Health Outcomes, Finance, and Brand Marketing teams. In close collaboration with cross-functional teams, develop strategies and tactical programs engaging with US specialty pharmacies, specialty distributors, and wholesalers With cross-functional teams, manage the established brands through access strategies and tactical programs targeting US access influencers within traditional payers, institutions and IDNs Partner with Patient Access Solution teams and customer support teams to develop tactics that provide a seamless process to optimize distribution and reimbursement for EMD Serono brands Engage with cross functional TAs representing the voice of the trade channel Partner with Value and Access Strategic Marketers to develop and implement of the annual US Managed Markets plan for key channels (commercial insurance plans, PBMs, Medicaid, Medicare, and the Federal channel) including market access pull-through strategies, tactics, and budget in collaboration with MM Account Management, Operations, Health Outcomes, Finance, Brand Marketing teams Maintain current knowledge of all brands business objectives and org structure Support annual brand and market access strategic planning processes as the channel subject matter expert Work with Account Management, Contracting Operations, Finance, Business Excellence, TA, North America Evidence and Value Development, Legal, and other ad hoc functions to ensure contract proposals are in alignment with market access strategies to achieve brands short and long-term goals Ensure strategies and tactics are supported through market research, advisory boards, and customer channel feedback Track market changes across distribution channels, and sharing this content through verbal and written means with value and access team, including senior leadership Develop and measure key internal Key Performance Indicators and contributes to ongoing strategy and tactics to improve performance of EMD Serono brands Stay informed on activities in this market segment and assess implications to EMD Serono business Responsible for the implementation and execution of all Company policies as well as compliance with all laws, regulations, and policies

Requirements

Bachelor’s degree required
Minimum 8 years bio-pharmaceutical/healthcare industry experience OR Masters Degree and minimum 6 years' experience OR PhD and minimum 5 years' experience
Minimum 5 years of pharmaceutical marketing experience (HCP, patient, and/or payor)
5 years in payer channels developing strategies and value propositions
Position requires both domestic travel up to 30% of time; infrequent international travel may be required
Fluent English language skills required

Nice To Haves

Masters Degree, PharmD, or PhD preferred
Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes.
Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions.
Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results.
Uphold ethical standards and being honest in all interactions.
Ability to streamlining processes to focus on what matters and creates impact and acting quickly to adapt to changes.
Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity.
Knowledge of US Specialty Pharmacies, Commercial payers, Medicare, Medicaid, Veteran’s Affair, Department of Defense, Group Purchasing Organization, Integrated Delivery Networks and and distributors
Ability to identify & provide solutions to market access management trends including physician payment models, ASP Impact, 340B, Medicare Part B, copays & coinsurance, Prior Authorization.
Strong communication skills and an ability to translate complex information into succinct and impactful marketing messages; ability to present to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions
Outstanding team orientation and ability to influence without authority. Strong interpersonal and relationship-building skills.
Fine-tuned project and time management skills. Excellent organizational skills.
Advanced ability to utilize quantitative analysis and sound & ethical business judgment.
Ability to think strategically and bring innovation to the organization. Ability to swiftly adapt to a changing environment to meet unexpected demands effectively.
Ability to work and collaborate effectively across divisional lines in a complex organization and business environment.
Motivated by results, urgency and personal dedication. Possesses high integrity and outstanding work ethic. Fosters mutual trust and respect.

Responsibilities

Develop and manage the pharmacy, and distribution strategy across EMD Serono’s portfolio.
Manage the market access strategy for EMD Serono’s established brands.
Support and execution of strategies and tactics that ensure broad payer coverage for EMD Serono’s established products across key channels (Commercial, Medicare, Medicaid, and Federal Channels) including market access pull-through strategies, tactics, and budget in collaboration with Managed Markets Account Management, Operations, Health Outcomes, Finance, and Brand Marketing teams.
In close collaboration with cross-functional teams, develop strategies and tactical programs engaging with US specialty pharmacies, specialty distributors, and wholesalers
With cross-functional teams, manage the established brands through access strategies and tactical programs targeting US access influencers within traditional payers, institutions and IDNs
Partner with Patient Access Solution teams and customer support teams to develop tactics that provide a seamless process to optimize distribution and reimbursement for EMD Serono brands
Engage with cross functional TAs representing the voice of the trade channel
Partner with Value and Access Strategic Marketers to develop and implement of the annual US Managed Markets plan for key channels (commercial insurance plans, PBMs, Medicaid, Medicare, and the Federal channel) including market access pull-through strategies, tactics, and budget in collaboration with MM Account Management, Operations, Health Outcomes, Finance, Brand Marketing teams
Maintain current knowledge of all brands business objectives and org structure
Support annual brand and market access strategic planning processes as the channel subject matter expert
Work with Account Management, Contracting Operations, Finance, Business Excellence, TA, North America Evidence and Value Development, Legal, and other ad hoc functions to ensure contract proposals are in alignment with market access strategies to achieve brands short and long-term goals
Ensure strategies and tactics are supported through market research, advisory boards, and customer channel feedback
Track market changes across distribution channels, and sharing this content through verbal and written means with value and access team, including senior leadership
Develop and measure key internal Key Performance Indicators and contributes to ongoing strategy and tactics to improve performance of EMD Serono brands
Stay informed on activities in this market segment and assess implications to EMD Serono business
Responsible for the implementation and execution of all Company policies as well as compliance with all laws, regulations, and policies