Director, Value & Access Marketing & Strategy, Oncology

Ipsen•Cambridge, MA

8d•Hybrid

About The Position

The Director, Value & Access, Marketing & Strategy will be aligned to the Oncology business Unit and has accountability for developing, refining and executing innovative, integrated programs across various channels at the time of launches and beyond to drive sustained brand growth. Key components of this role will include Value Proposition development, creation of Value & Access (V&A) marketing materials, agency management, budget management, competitive strategy, annual business and strategic plans, quarterly business reviews with executive leadership, message development and execution. It will require collaboration with V&A partners, vendors and agencies to ensure strategies and tactics are well integrated across brand campaigns and meets brand priorities, within the business Unit. The Director, V&A, Marketing & Strategy reports to Head of V&A Strategy and Operations. In partnership with the V&A Leadership Team, this person helps to define objectives for the V&A organization, shape the culture, and drive effective alignment within the V&A Business Unit. This role requires active engagement with senior leaders, cross functional partners and the entire V&A team to communicate opportunities for increased efficiency and effectiveness and to establish and administer key business processes.

Requirements

Minimum of 12 years of professional experience, including a focus on payer marketing & reimbursement tools within biopharma
Experience working within a competitive space
Previous experience working with agencies on creation of materials
Previous experience working with promotional material review committees (legal, regulatory, medical) and managing new product launch or label expansion
Strong project management skills, setting and executing against deadlines and delivering on commitments
Experience with both Pharmacy and Medical benefit products, with knowledge of Oncology, Neurology, and Rare Disease preferred
Excellent communication and collaboration skills
Thorough understanding of the commercialization of biopharmaceuticals, including brand management, sales planning and execution, market access, and regulatory environments
Demonstrated ability to interact with internal stakeholders, including senior leaders across commercial and internal functions
Ability to work in a hybrid work arrangement including in-office and remote based working from our Cambridge, MA office three days per week on average
As a Market Access Marketing professional focused on Oncology, the incumbent is expected to have, develop, and apply the following functional competencies to a medium-to-advanced level of proficiency: Market, Disease and Product Knowledge Business Analytics and Insights AI, Office Suite proficiency Customer Understanding Strategic Marketing Operational Planning Customer Engagement

Nice To Haves

MBA or advanced degree in a quantitative field is strongly preferred

Responsibilities

Determine marketing resource needs for all V&A verticals (Corporate Accounts, National and Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting, and Patient Services) within the Oncology Business Unit
Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions), with a focus on the Oncology Business Unit
Serve as one of 3M (Marketing, Medical, Market Access) leaders of U.S. Brand Team(s) for each brand within the Oncology Business Unit, representing Value & Access
Serve as member of the Oncology Business Unit Leadership Team (OBULT), representing Value & Access and demonstrating subject matter expertise across all V&A verticals
Lead Value & Access launch planning for any current/future launches within the Oncology Business Unit
Collaborate with Marketing/Brand teams to determine access marketing resource needs from V&A for the Oncology Business Unit
Co-Design, with V&A Groups and considering Brand priorities, the strategic priorities for V&A resources (different pieces for V&A use and for field sales use) for each brand within the Oncology Business Unit
Represent the V&A Team in key Brand activities including annual planning, pull-through, product launch, training, forecasting, etc.
Work with Marketing/Brand Teams and vendors to review and create pieces aligned with the strategy, prioritizing strategic brands, and to streamline currently used V&A Tools
Sheppard resources through the Promotional Review Committee (PRC) process
Manage critical business planning frameworks and activities, such as budget management, business reviews, business unit executive meeting content, senior leadership briefings and presentations, etc.
Support "above brand" initiatives such as the V&A Corporate overview presentation, V&A Capabilities presentation, payer pull-through process, and My Ipsen V&A website.