Director, US Rare Tumor Patient Marketing, Desmoid Tumor (DT)

SpringWorks Therapeutics•Boston, MA

32d•$165,000 - $230,000•Hybrid

About The Position

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for. Your Role: The Director, US Rare Tumor Patient Marketing, Desmoid Tumor (DT) will lead all patient marketing for the US Desmoid Tumor commercial brand team, which currently markets OGSIVEO (nirogacestat). This role will drive the development and implementation of insights-driven and actionable strategy and tactics for DT patients and caregivers in the US market to drive patient engagement and help shape our future in DT. It will require collaboration across cross-functional teams, including but not limited to Medical Affairs, Patient Advocacy, Sales, Market Access and Patient Services, Communications, Regulatory, Compliance, Market Research, Commercial Operations, Legal, and commercial leadership. This position reports into the Senior Director, US Desmoid Tumor Brand Lead within the Rare Tumor Marketing team and will have one direct report. Location Classification – Hybrid: This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs in our Boston, MA (Seaport) office. #LI-Hybrid

Requirements

Bachelor's degree (business or related disciplines)
8+ years (or 5+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry in-line brand marketing
Extensive patient and/or consumer marketing, with digital and personal engagement experience
Available to travel up to 30%
Ability to lead projects and make key decisions without day-to-day oversight
Ability to effectively prioritize projects and initiatives based on aligned business objectives
Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment
Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
Initiative, creativity, and ability to work effectively in complex, rapidly changing environment
Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures
High ethical standards and personal integrity
Embody the organization's values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams’ performance.

Nice To Haves

MBA or other advanced degree preferred
Rare disease and oncology experience preferred
HCP marketing experience preferred
Management experience preferred

Responsibilities

Lead patient strategy, messaging, and tactical plan development/execution for key disease education and branded activities, including campaign development, while determining budgets, timelines and metrics for program success
Interpret and translate clinical data and market research insights for use in patient marketing materials
Evolve patient digital marketing capability in partnership with Omnichannel Marketing to ensure team can execute on optichannel DTC promotional platform with an optimized marketing mix and refined audience targeting
Provide strategic oversight for patient media plan development and performance measurement
Cultivate strong relationships with patient advocacy groups, patient thought leaders, and external strategic partners in collaboration with patient advocacy and patient services
Develop and execute full year patient advisory board plan to support business needs
Understand the market landscape through direct patient learning opportunities and market insights and partner with commercial analytics and insights team to develop primary and secondary research plans
Identify appropriate key performance indicators to measure and monitor and lead patient cross-functional team tracking & performance analysis
Contribute to the annual planning process, leading the short and long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
Collaborate closely with brand marketers across Rare Tumors portfolio to align marketing tactics and share insights on patient/caregiver needs and opportunities
Manage agency partners, project timelines, and resource allocation
Model and foster a culture of collaboration and patient centricity
Own patient marketing budget
Manage and coach direct report
Other duties as assigned