Director US Oncology Consumer Marketing SacTMT

MSD•North Wales, PA

22h•Hybrid

About The Position

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our focus is on innovation and launch excellence and we translate breakthrough science into innovative medicines that help people with cancer across the globe. We are currently recruiting a Director, Oncology Consumer Marketing (Sac‑TMT) to translate brand and launch strategy into prioritized, compliant, high‑impact consumer acquisition, activation, and retention plans across pre‑launch, launch, and inline phases. The Director owns the consumer go‑to‑market plan, including omnichannel campaigns (including DTC), audience strategy, and performance measurement and optimization, with a clear commitment to health equity. This role partners closely with Brand Leadership, Commercial, Medical, Market Access, Analytics, Regulatory/Legal, and agency partners to ensure patient‑centric execution and timely, compliant delivery against critical milestones. As a key launch leader, the Director champions agile ways of working—helping activate Sac‑TMT’s first Consumer Customer Agile Team (CAT) and advancing One our company Marketing (OMM) capabilities across the franchise.

Requirements

Bachelor’s degree required; advanced degree (MBA, MPH, or equivalent) preferred.
8–10+ years pharma/biotech marketing (consumer/DTC); 5+ years people leadership.
Proven track record in developing and executing consumer acquisition campaigns, digital and social strategies, CRM and DTC channels, and omnichannel patient experiences.
Strong measurement and ROI framework experience; data‑driven optimization.
Demonstrated cross‑functional leadership and senior‑stakeholder influence in a matrixed organization.
High Legal/Compliance IQ; experience operating within regulatory constraints.
Strong project management, prioritization, and strategic planning.

Nice To Haves

Oncology experience; launch and lifecycle experience strongly preferred.
Agile experience; led Customer Agile Teams (CATs).
Experience integrating health equity and SDoH into consumer strategy.
Experience managing promotional budgets and agency/vendor partners.
Multicultural media strategy and measurement experience.

Responsibilities

Product Ownership & Strategy Lead consumer marketing for Sac‑TMT; build acquisition, activation, and retention strategy across the patient journey. Set consumer priorities and roadmap aligned to brand goals and launch milestones. Align consumer strategy, messaging, and omnichannel plans with the HCP team/CAT to ensure a cohesive, compliant go-to-market approach across audiences and touchpoints.
Consumer Campaigns & Omnichannel Execution Lead consumer campaigns, with emphasis on digital, social, multicultural, CRM, and web. Own DTC/acquisition strategy (segmentation, targeting, creative direction, channel plan) to drive awareness, enrollment, and adherence. Ensure consumer touchpoint readiness (web, CRM, call center, patient support assets).
Measurement, Analytics & Optimization Own KPIs/ROI; partner with Data & Analytics to build dashboards and the measurement framework. Use research and performance insights to test/learn and optimize creative, channel mix, and audiences. Represent the voice of the consumer to inform priorities and investment decisions.
Leadership & Team Management Build and lead the Consumer CAT; coach and develop direct reports. Drive adoption of agile ways of working across Consumer and HCP CATs; Partner with Sales, Medical Affairs, Market Access, Organized Customer, Analytics, Global Marketing, and Regulatory/Legal to deliver compliant, on‑time launch execution. Lead agencies/vendors to deliver quality, on‑time work aligned to strategy. Maintain strong Legal/Compliance partnership; ensure consumer materials meet promotional/non‑promotional and regulatory requirements.
Launch & Lifecycle Management Drive consumer launch readiness and lifecycle planning to support uptake and adherence. Identify risks/dependencies and adjust priorities to achieve launch and lifecycle goals.
Patient Centricity & Health Equity Embed health equity and Social Determinants of Health (SDoH) in consumer strategy. Ensure outreach is culturally competent and accessible for diverse patient populations.